I was recently invited to run an accredited PhD course sponsored by the Transversal Skills and Career Center at EPFL . This turned out to be a great learning experience, and not just for the students... Here is a reflection on what we both gained: wheretoplay.co/gaining-transv…

Struggling to find the best market for your innovation? Join the new #WheretoPlay compact masterclass and stop playing target market roulette! May 6 and May 9, 16:00-19:00 CET / 10am-1pm ET (online). More information and registration: buff.ly/3VQO0EM

Join the new #WheretoPlay Compact Masterclass: Get to know the Market Opportunity Navigator to unleash new growth options and make confident market decisions! Two online sessions: May 6 and May 9, 16:00-19:00 CET (online). More information at: buff.ly/3VQO0EM

The new #WheretoPlay Compact Masterclass focuses on applicability: what should you do to make better strategic decisions with your team and move forward with confidence. Join us for two online sessions on May 6 and 9. Early Bird tickets are now on sale! buff.ly/3VQO0EM

Tomorrow (4/30) is the final day to get your spot at the upcoming #WheretoPlay Compact Masterclass before the Early Bird sale is over. Register today and enjoy a 100 Euro discount: buff.ly/3VQO0EM We hope to see you in this online program and help you grow your business!

And the winners are... #WheretoPlay received the Global Award for Entrepreneurship Education Excellence, at the Annual ICSB World Congress in Berlin! We are super proud of this important contribution to entrepreneurial teaching!

Want to extend the usage of #WheretoPlay or widen your customer groups? Check out this blog-post for new value-creation opportunities: buff.ly/3WkmjCQ

GPT can truly help innovators to increase the quantity, quality, and diversity of the opportunities they identify. We are therefore excited to integrate a GPT assistant into the #WheretoPlay web-app, so you can easily boost your discovery process. Coming up soon - stay tuned...

Introducing the Opportunity Discovery Assistant: a free GPT-powered tool optimized for the identification phase. In a click of a button, you can uncover opportunities that you have never thought of before. Check out Worksheet 1 of the #WheretoPlay web-app: buff.ly/3hjzMFU

Maximize your innovation’s potential with the new GPT-Powered Opportunity Discovery Assistant. Here is how it works: buff.ly/3zH0pT5

Interested in adding a GPT chatbot to you app? In this blog post, we share our experience in designing the GPT-powered Opportunity Discovery Assistant and integrating it into the #WheretoPlay web-app: buff.ly/47VQmGp

Wishing all my friends a wonderful holiday season. May 2025 be a year of hapiness and success!

In today's VUCA world, agility isn't just a buzzword—it's survival. A fascinating article by Karl Moore in Forbes highlights how modern strategy needs to evolve beyond rigid planning to embrace adaptability. buff.ly/406Iijx

A special Journal of Management issue bridges the gap between Lean Startup methodology and academic research, offering valuable insights for scholars and practitioners. In our new blog post we highlight some interesting insights from this academic read buff.ly/49PvPnO

New article: How Vayyar's journey reveals important lessons about managing multi-market opportunities in deep tech innovation. A fascinating case study on balancing technological potential with strategic focus. Read here: wheretoplay.co/the-hidden-tra…

How can companies create growth engines from within? At Playtika , I led a structured innovation program where 15 employees developed 3 bold ideas with real business potential. Here’s how we did it (Video in Hebrew w/ English subtitles). DM me to learn more.

AI is great at helping you evaluate market opportunities, yet it often makes every idea look like a winner. In my latest blog, I explore the "pleasing effect" of AI and how to deal with it. Thanks to the ADAMetriX team for their input! wheretoplay.co/what-a-great-i…

Welcome Anand KV, India’s Where to Play Ambassador! From corporate leader to coach, Anand empowers India’s innovators with the Market Opportunity Navigator, helping them uncover promising opportunities and build scalable, customer-first ventures

In this interview we are pleased to introduce our new ambassador in India Anand KV, with insights on how he helps ventures innovate and grow: lnkd.in/dg2dSAVK

Introducing the new Where to Play Coach! Trained on all our materials - the book, slides, and real examples, it is ready to answer your questions and guide you through every step of the model: wheretoplay.co/ai-coach/ Created by Jörg Müller of THE SKILL (the-skill.io)