Why Intrepid Travel Is Taking On Tourism’s Biggest Lies “People want to believe their trip is sustainable because they stayed in a tented camp or skipped the plastic straw,” says James Thornton, CEO of Intrepid Travel. “But if you’ve flown 12,000 kilometers to get there, stayed

Don't forget to read our Forbes story featuring Intrepid Travel CEO, James Thornton, on "Why Intrepid Travel Is Taking On Tourism’s Biggest Lies": forbes.com/sites/simonmai…

As AI becomes central to how companies operate and innovate, it’s purpose-driven leadership that will determine whether this technology helps or harms people and the planet. Here are 4 ways that sustainability teams can lead the way:

Triarchy: Family-Owned, Responsible Denim Proving That ‘Less Is More’ The past decade has witnessed a surge in “responsible denim” that echoes other industries’ shifts toward safer, more circular products that meet new stakeholder expectations, and concerns on the part of

Don't forget to read our Forbes story featuring TRIARCHY Creative Director and Responsibility Lead, Adam Taubenfligel, on "Triarchy: Family-Owned, Responsible Denim Proving That ‘Less Is More.'" forbes.com/sites/simonmai…

From Aspen to NYC to Mexico City! Some recent We First pics from on the road to ignite purpose, collaboration, and impact. Quite the whirlwind week. 🏔🗽🌆‍

Why it's important to align your brand values with the values of your stakeholders.

Excited to be interviewed on the ANA's 'On Scope' podcast. We talk about leadership in marketing and what brands must do next to better their own futures. The episode is live now and you can take a listen here: ana.net/miccontent/sho…

Obermeyer’s Next Ascent: How A Legacy Mountain Brand Is Scaling New Heights Legacy can be both a gift and a burden. For heritage outdoor brands, the pressure to stay relevant has never been greater. Amid accelerating climate change, digital disruption, and shifting consumer

Nespresso Canada has rolled out its free “green bag” recycling program across all Quebec municipalities with Éco Entreprises Québec partnerships: packagingeurope.com/news/nespresso…

With all the talk of digital transformation and margin pressure, Obermeyer CEO Kris Kuster is clear: culture is the engine. At Obermeyer, that belief is reflected in everything from internal development to community co-creation. forbes.com/sites/simonmai…

Had a great conversation on the All Things Sustainable Podcast about how sustainability professionals are weathering challenging times. You can listen to the full episode here: podcasts.apple.com/us/podcast/how… Thanks to Esther Whieldon, Lindsey Hall, and S&P Global

Don't forget to read our full Forbes story now featuring Nespresso Global North America CEO, Alfonso Gonzalez Loeschen. Nespresso’s Path To Trust: Circularity, Regeneration, And Transparency: forbes.com/sites/simonmai… Nespresso USA Nespresso Canada

We had an incredible time hosting a culture workshop for a client in Vermont last month!

Discover insights from simonmainwaring and other leading practitioners about this moment in time and its implications for the future of corporate responsibility. Read Joel Makower's full article, "Is corporate sustainability dying? 100 executives respond" trellis.net/article/corpor…

Read the full Forbes story now by simonmainwaring featuring Starbucks Chief Social Impact Officer, Kelly Goodejohn. Starbucks Reimagines Coffeehouses As Community Lifelines: forbes.com/sites/simonmai…

At We First, we build stakeholder movements so that everyone – from suppliers to employees to consumers – builds your business and its impact with you. Find out more at wefirstbranding.com

The greatest cost to your company doesn't come when you lean into your purpose—but rather when you walk away. Tailwinds in good times fade, but betrayal during times of headwinds lingers at huge cost to your brand.

The lesson is clear: the parts cannot survive if the whole does not thrive. By Leading With We, we can transform moments like Climate Week from a conversation into a catalyst—creating ripple effects of optimism and impact that extend far beyond this moment.