Our CEO Sam Carter on what makes life at Fospha unique: 🤝 In-person collaboration: building sharper skills and stronger relationships by working side-by-side. 🧑‍💼 Young talent in big roles: accelerating careers faster than peers elsewhere. 📊 Fospha’s edge: the only full-funnel

Our team, Hugo Hiley and Amelia Garone, are on the ground at Shoptalk Fall in Chicago today. If you’re at ShopTalk Fall and spot them, make sure to say hello 👋

Latest from Amelia Garone on the ground at @ShopTalk Fall 🎥 This update comes right after attending The Beauty Lab: Founders Redefining Innovation. 👉 A consistent theme: true innovation in beauty comes from listening to communities, and using data to turn intuition into

At #ShopTalkFall, a clear takeaway from sessions with COSstores and EVERY MAN JACK : brand is your moat. Strong brands protect long-term growth, even when budgets tighten. 🎥 Hugo’s update from Day 3 👇

Our CEO Sam Carter and CPO Dom Devlin joined peers at Smartly Advance NYC last week to share perspectives on the future of growth. #ADVANCE2025

Consumers rank Search as the #1 channel for brand discovery. Retailers put it 3rd, behind websites and marketplaces. That disconnect is costing UK retail an estimated £6.7B in lost sales every year (Upp.ai & Retail Economics ). Let’s look at Peak 2024. Google

At Fospha, all our graduates start in Customer Success. It gives people exposure to customers, product and data straight away and it’s been a great springboard for their career at Fospha. We’ve been doing it since day 1 and we’ve had people go on to lead in product,

🤖 AI is rewriting paid media. Ad platforms keep serving new “recommendations” but should we trust them? Fospha’s Disha Armanani will join Josh Little (Save the Children UK ), Sarah Coppe (Proton VPN ) and Fred Maude (addesu) on Oct 1 to explore: ⚡ Where AI adds value 🛑 Where it

“When shopping is being reshaped by community, creators, and automation, how should measurement adapt?” That was the question smartly's Lorry Destainville, Global Head of Product Partnerships, asked our CEO Sam Carter at last week’s #ADVANCE2025 conference during The Future of

Hear how TikTok is driving halo effects on Amazon for many of our clients and why Unified ROAS is becoming the metric that matters most.

🕒 With Black Friday 60 days away, 3 lessons from Nécessaire’s 2024 Prime Day success: - Last-click attribution undervalues paid channels by more than 90%. Looking only at .com, TikTok US and Meta looked weaker than they really were. Once Amazon sales were included, it was

3 reasons last click could cost you Peak sales 📉 Why brands still use it: ✔️ Easy to explain in the boardroom ✔️ Works when most sales are on D2C ✔️ Helps manage short-path retargeting/search But last click only shows the final touch. It leaves 3 gaps: 1️⃣ Misses impressions &

9X undervaluation. +18% revenue growth. 10X upper-funnel scale. Juvenon, a US-based health supplements brand, suspected TikTok (TikTok for Business) , Demand Gen (Google ) & AppLovin were fueling growth but pixel reporting undervalued them and missed Amazon halo effects. With

Most marketers still optimize as if you can pixel Amazon or TikTokShop_Global. You can’t. That blind spot hides the real impact of your ads: Nécessaire thought TikTok + Meta were underperforming. But once Amazon sales were included, TikTok flipped into a growth engine. On

3 things winning brands are already doing to win Peak: 1️⃣ Building demand early: investing in awareness 6–8 weeks out so they enter BFCM with warmer audiences + lower CAC. 2️⃣ Allocating budgets with incremental forecasting: spotting saturation + finding headroom to scale

🚀 New Peak growth lever: Axon.ai by AppLovin is now open to new advertisers, by referral only. 📈 Early adopters like Bombas & HexClad are scaling daily spend into 6–7 figures. With low advertiser penetration, this is a rare, wide-open opportunity heading

The path to purchase has never been more complex. A shopper might see a product on TikTok, click through Meta, compare reviews on YouTube, and buy on Amazon. With Amazon’s October Prime Big Deal Days starting today, we’re entering one of those moments when every channel is