Thank you, Mashable!

The latest generation #AR HUD, WayRay’s Deep Reality Display is capable of projecting virtual imagery over the car’s surroundings at various depths. It also offers various entertainment for passengers turning the vehicle into a game console on wheels. vrscout.com/news/wayray-ar…

WayRay, a deep-tech company specializing in holographic AR displays for vehicles, is bringing its technology to Tesla cars for the first time. Tesla WayRay #AR #AugmentedReality hubs.li/Q01PRtjM0

The global #Automotive #AR and #VR market was valued at USD 840M in 2022 and is anticipated to reach USD 7489.2M by 2029, witnessing a CAGR of 44.0% during the forecast period 2023-2029 via MarketWatch marketwatch.com/press-release/…

We've altered the microstructure of integrated film, enabling it to perform complex optics. The versatile material is tailored to meet auto safety standards for durability, light absorption, etc. It's a blank canvas with infinite possibilities. #automotive #film #deeptech #ar

Quality assurance and metrology is vital part of automotive HUD development and production. Non-contact profilometer and interferometry will allow to measure submicron deviations and optimize process until all components and assemblies are in-spec. #deeptech #ar #automotive

I have seen a few augmented reality windshields for vehicles in my life. Best one I saw was from WayRay which had a film that was stuck to the inside of the windshield which, when sprayed with laser light, generated a hologram (3D image) over the road in front of you. The