Our Association Conference 2025 will take place 11-13 February at the fantastic ICCWales! In partnership with MeetEngland, Meet In Wales & VisitScotland Business Events we'll explore the evolving landscape of event bidding, for today and the future. Learn more: bit.ly/BE25 #VBBEAC25

Hello from @PCMA’s #ConveningEMEA where we're joining an exciting programme on cross-sector collaboration, sustainability and AI, subjects VisitBritain 🇬🇧 and MeetEngland follow closely to support our partners as the industry continues to evolve. #PCMAConvene #PCMAEMEA #EventProfs

This week we also joined the inaugural #Convene4Climate conference, hosted by PCMA and #SANCBE. Over two days we considered the future of Business Events with focus on tech, data and impact on society and the environment. Thanks all for an inspiring week! #PCMAEMEA #EventProfs

Season’s greetings from all of us at VisitBritain Business Events. It’s been a busy and exciting year and we look forward to continuing the great work with our team and partners in 2025!

Just one week to go until our VisitBritain Business Events Association Conference ICCWales! We’ll be exploring the landscape of event bidding and the relationships between destinations, PCOs and associations in building successful bids and events with positive, lasting impact. #VBBEAC25

We were delighted to join UKEVENTS this week at the Houses of Parliament, talking with MPs to showcase the crucial role the #events sector holds in driving economic growth and fostering community development. Find out more here: lnkd.in/eB9TxBgD #businessevents

A busy morning at our Association Conference with a panel on the changing landscape of event bidding, followed by discussions on changing industry dynamics & building sustainable partnerships to grow success! Northstar Meetings Group ESAE ABPCO ICCWales ICCWales_Danielle #VBBEAC25

We also presented our VisitBritain BE Impactful Framework©, launched in September 2024 in partnership with meet4impact & Global Destination Sustainability Movement, aiming to support cities and associations to identify opportunities to build positive outcomes and lasting impact around their #businessevents.

Thanks to Celtic Manor Resort for hosting a wonderful Gala Dinner last night to wrap up Day 1 of our VisitBritain Business Events Association Conference. We enjoyed locally sourced food & amazing Welsh entertainment - looking forward to a productive Day 2 with our delegates! #VBBEAC25

Day 2 of our Association Conference began with a panel session on how AI is transforming the event landscape, exploring challenges & opportunities in unlocking the potential of #AI in #businessevents, with discussions on mastering bidding processes. Hire Space | #VBBEAC25

Following our #VBBEAC25, our team & ICCWales welcomed hospitality and event students from Cardiff Metropolitan University, University of South Wales & University of Gloucestershire to discuss the incredible career opportunities available across both industries. Thanks ICCWales_Gemma 🏴󠁧󠁢󠁷󠁬󠁳󠁿 for putting this session together!

Reporting the wider impact of #businessevents is key in demonstrating benefits beyond spend. At our Association Conference in February we worked in partnership with ICCWales, MEET4IMPACT & carbon-measurement platform Trace by isla to measure our impact. Find our results below👇

Seven years on from the previous report, VisitBritain’s new Delegate Spend Report reveals domestic & international expenditure patterns across #businessevents in #Britain. For more information you can download the survey from our website here: lnkd.in/e9M5Pkac

The updated VisitBritain Delegate Spend Report reveals the average spend per delegate increased by 75% since 2017 across different #businessevents in #Britain. Scroll below to learn more about some of the key findings or download the full report here: lnkd.in/e9M5Pkac

The updated VisitBritain Delegate Spend Report shows incentive programmes continue to hold considerable value for the UK economy, with an average spend of £2,113 per delegate. Download the full report to find out more about incentive trips in #Britain: lnkd.in/e9M5Pkac

VisitBritain’s updated Delegate Spend Report shows 62% of all delegates on average intend to return to the event city, and 47% intend to return to invest or grow business relationships. Learn more below or download the full report here: lnkd.in/e9M5Pkac #businessevents