Vijayanta (he/him)
@vijayanta
Strategist + Technologist + Photography Enthusiast + Global Citizen. Views my own. (Re)Tweets ≠ Endorsements.
ID: 15822134
https://bit.ly/swvai 12-08-2008 13:29:58
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Kodak missed a tectonic shift in another industry, and it cost them their business. Sitecore’s Vijayanta (he/him) outlines five tectonic shifts every brand must pay attention to today at #SitecoreSYM:
Sitecore’s GVP of Product Marketing Vijayanta (he/him) took users through a combination of macro-economic, societal, historical and technological trends that brands cannot afford to miss for improving their resiliency at #SitecoreSYM today.
With the rise in “invisible” technology, brands have an increasing responsibility to safeguard their customers’ data and privacy. Vijayanta (he/him) #SitecoreSYM
"Privacy isn't just the new brand promise...it's the only brand promise." Vijayanta (he/him) #SitecoreSYM
People are not only choosing non-linear life paths -- recently, they're finding those paths are chosen for them. Brands need to meet people where they're at in the moment, not where they expect them to be at some arbitrary life stage. #SitecoreSYM Vijayanta (he/him)
Vijayanta (he/him) reminds us that digital experiences are human at their core: Start with the human at the center. What behaviors are changing? What's shifting in their lives & how does it impact the experiences they want from brands? Then figure out how to deliver. #SitecoreSYM
"Technology can use us without us explicitly using it. It becomes invisible to us." Vijayanta (he/him) #SitecoreSYM
The Marketing and Operations team at General Mills (Heather Polen, Jeff Austin, Matt Renner) spoke with Sitecore’s Vijayanta (he/him) Gupta today during their #SitecoreSYM customer showcase on creating CX with Sitecore and Microsoft.
At this year’s #SitecoreSYM, Sitecore’s GVP, Product Marketing Vijayanta (he/him) spoke about brand resilience and the tectonic shifts in consumer behaviors that brands must prepare for and overcome. Learn more: siteco.re/2I7RzCX
As Vijayanta (he/him) says, just because #CX is the right thing to do, does not mean that everyone will be on board in the way that leaders expect them to be. This is why continuous evangelization is so essential. See more in the #bridgethegap study ⬇️ bit.ly/2QGJJAI