Vicki Higgins (@vickihiggins1) 's Twitter Profile
Vicki Higgins

@vickihiggins1

Vice President, Commercial Partnerships | MBA | CDME

ID: 37797367

linkhttp://www.asmglobal.com calendar_today04-05-2009 23:50:08

5,5K Tweet

9,9K Followers

7,7K Following

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Key Sponsorship Insights: 2024 showed us the future: sustainability sells, personalization is king, and data drives ROI. How will you evolve in 2025? #Marketing

Vicki Higgins (@vickihiggins1) 's Twitter Profile Photo

Why Sponsorships Matter: Sponsorships boost visibility, loyalty, and trust for brands and properties alike, driving long-term growth. #SponsorshipValue #Partnerships

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Winning Sponsorship Proposals: Align with sponsor goals, showcase audience fit, and offer ROI-driven ideas. What do you value in proposals? Share below! #SponsorshipTips

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Sustainability in Sponsorships: Eco-conscious events, waste reduction, and green messaging make sustainability a must in 2025. Are you ready? #EcoSponsorships #2025Trends

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20+ shows this month at the Greek 🎶 A standout: our new @KCRW partnership presenting Durand Jones & The Indications Oct 9–10 🌸 Culture + connection on stage. #GreekTheatrLA #BrandPartnerships

20+ shows this month at the Greek 🎶 A standout: our new @KCRW partnership presenting Durand Jones & The Indications Oct 9–10 🌸 Culture + connection on stage. #GreekTheatrLA #BrandPartnerships
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🌊✨ Opening 2026: the Long Beach Amphitheater—11k seats, coastal vibe, iconic location by the Queen Mary & LA28. A new stage for world-class concerts + culture. Naming rights & sponsor opportunities now open. 🎶 #LongBeach #BrandPartnerships #LiveEntertainment

🌊✨ Opening 2026: the Long Beach Amphitheater—11k seats, coastal vibe, iconic location by the Queen Mary & LA28. A new stage for world-class concerts + culture. Naming rights & sponsor opportunities now open. 🎶 #LongBeach #BrandPartnerships #LiveEntertainment
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In live entertainment, partnerships aren’t just logos—they’re legacies. Built year after year through trust & impact, they: 🎶 Connect authentically 🎶 Transform experiences 🎶 Create memories that last Longevity turns sponsorships into legacies. #LegendsGlobal

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Impact—not visibility—defines partnerships. Micro-deals check boxes, but only major partnerships: ✅ Cut through noise ✅ Build exclusivity ✅ Drive relevance & engagement ✅ Create permanence Playing small is the most expensive mistake. Thoughts on visibility vs impact?

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The blueprint for success? Fan-focused activations that spark excitement, create lasting memories, and ignite innovations. Toyota Arena sets the bar high. #EventMarketing #Innovation

The blueprint for success? Fan-focused activations that spark excitement, create lasting memories, and ignite innovations. Toyota Arena sets the bar high. #EventMarketing #Innovation
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Sponsorship today is far from one-size-fits-all. In this era of authenticity, every brand brings its own values, audience segments, and goals. I focus on creating custom partnerships that deliver true and authentic long-term ROI. #TheLegendsWay #Innovation

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ONT Field isn’t just a stadium—it’s where purpose meets partnership. ⚾️ Building pride, energy & connection in Ontario. #ONTField #Community

ONT Field isn’t just a stadium—it’s where purpose meets partnership. ⚾️ Building pride, energy & connection in Ontario. #ONTField #Community
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Legends Global is about building partnerships that truly enhance the guest experience at our venues. #FansFirst #LegendsGlobal

Vicki Higgins (@vickihiggins1) 's Twitter Profile Photo

Sponsorship today demands a custom approach. Align each brand's unique values, goals, and audience to foster a custom partnership that delivers true long-term ROI. #SponsorshipStrategy #BrandEngagement

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Sponsorships in 2025 aren’t about ads—they’re about emotion, tech & connection. Win hearts, not impressions. #FanExperience #Sponsorship #LegendsGlobal

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The best activations don’t chase attention—they create connection. Purpose beats presence. #Sponsorship #Authenticity #FanExperience #LegendsGlobal

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I don’t believe in one-and-done sponsorships. Real success comes from nurturing trust, purpose & long-term connection. #Partnerships #LegendsGlobal

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The Greek Theatre ✨—where music, history & stars align. Honored as 2025 Amphitheater of the Year! Magic made possible by great partnerships. #GreekTheatreLA #LiveMusic #LegendsGlobal

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A naming rights deal isn’t a logo—it’s legacy. • Align vision, tech & purpose • Build community connection • Create experiences that last When done right, the name becomes the experience. #Sponsorship #BrandStrategy #LegendsGlobal

A naming rights deal isn’t a logo—it’s legacy.

• Align vision, tech & purpose
• Build community connection
• Create experiences that last

When done right, the name becomes the experience.

 #Sponsorship #BrandStrategy #LegendsGlobal