I learned the hard way—over many years of trial and error — that psychology is the foundation of successful marketing, branding, and sales.

Everything in business is working with other people and that means understanding people is everything thing in business.

And to truly…

Came across this ad design today.

Works on so many levels - timely, creative, memorable & easy to understand.

Simple yet masterfully done.

UsmanSheikh Positioning

Fact #1: Each new account in high ticket B2B is very hard to get.

Fact #2: B2B clients stick around for years if not decades if you service them well.

In B2B sales and marketing - the weakness also acts as a strength if you play your cards right

Your number one priority as a marketer should be to provide a top-notch customer experience.

Any anime or manga fans in the community?

You don't need a huge budget to succeed in marketing.

You just need a great strategy and even better execution.

Who are the key clients of marketing in organizations?

In the world of marketing - products, hype, buzz and flashiness catches eyes.

But it’s great service & experience that truly wins hearts.

A business can exist without branding.
It can exist without social media.

But it cannot exist without the customer.

Focus on your customer first.

Everything else is secondary.

Starting a business is hard.
Scaling a business is harder.
Achieving brand salience is even harder.

It is like the stock market. There will be ups and downs. But over time - the payoff will speak for itself.

Marketing 101:

Have a clear intention behind your campaigns.

Successful advertising goes beyond creativity; it informs and educates the audience about the product's unique value proposition, addressing their needs and concerns.

- Claude Hopkins

Marketing 101: Deliver impactful messages in fewer words.

Retail Therapy campaign by IKEA, 2016.

About a month ago - there was a 'lull' in OpenAI's innovative releases. I even tweeted about it.

Now they are coming out with a bang again.

Can't wait to try out some of their newer features and tools.

Developing and executing a positioning strategy is what keeps experienced marketers up at night.