Most people show up for the applause. Founders learn to work when the seats are empty.

Growth doesn’t introduce chaos. It reveals it.

Communication stops being free long before teams realize it.

Leadership begins where speed used to be.

Two weeks in. Still here. That already puts us ahead of most ideas. The 1 billion dollar horse. 🦄

This is where systems start to matter more than speed.

Past the experiment.

It’s not yours once others rely on it. VCs, employees, and users all start shaping the outcome.

Culture forms long before anyone agrees to call it culture. 🦄

Once you’re building with others, nothing is isolated.

This is where early speed shows up in your team’s calendar.

Every unicorn starts as a horse. What separates them is who survives long enough to change. #horsemeta

Once you're a unicorn, everything is watched.

Visibility has side effects.

Not every path is the right one.

Safety is the most comfortable way to slow down.

Process is just fear with better language.

Leadership is standing where no one else needs to.

Once it’s valuable, it needs guarding.

Progress resumes when someone walks into the wind first.