A big win for Umi Games! Our forward-thinking Sky City Fortnite map created for Sky Broadband and built with Guild Gaming took home Best Esports & Gaming Sponsorship at the UK Sponsorship Awards! 😭🙌 🤳Built for Gen Z 🚀Backed by strategy 🎮Powered by play Thank you to all

“Partnering with a globally forward-thinking brand like Unilever allowed us to push creative boundaries and craft a truly immersive, joy-filled world for players. With robust promotional support from in-game integrations to strategic Creator partnerships, we’re excited to engage

The most dangerous enemy, just met its match! 💪 Unilever is taking on the unknown enemy that is long-term exposure to blue light - with Vaseline Screen Block. To celebrate the launch, in partnership with Ogilvy, we integrated the product into UGC Creator games on Fortnite -

Brand Activation We Love: VERSACE Brings Iconic Style to Roblox! 🎮⚡️ Versace stepped into the LensCrafters Eye Odyssey game on Roblox, where players explored a Versace-branded LensCrafters store and collected 10 items to unlock a new 'Biggies' collection mini-game island

Brand Activation We Love: Warner Bros. Entertainment brings Mickey 17 to Fortnite! 🎮⚡️ To launch their new movie, Mickey 17, Warner Bros Entertainment integrated into Minigame Box PvP in Fortnite! A custom mini game was created where players battle it out alongside their own

Brand Activation We Love: Netflix launches ‘Nextworld’ on Roblox! 🎮⚡️ Step into the Netflix Universe like never before—Nextworld is your all-access pass to explore hit shows like Stranger Things, One Piece, Cobra Kai, Squid Game, and The Electric State in interactive 3D

Brand Activation We Love: @Coachella Brings the Festival to Fortnite! 🎮⚡️ Players took the stage in “Music Pillars” —a Coachella-inspired Fortnite island—where they spawned onto individual pillars and battled to be the last one standing, earning a ‘victory screen’ moment on

The results are in! To launch Vaseline Screen Block—a new product that protects against blue light— Unilever tapped UMI Games and Ogilvy to build a custom brand experience inside Fortnite. Sharing a few big wins below. Swipe for more. ➡️ 💥 66.1M+ minutes spent in-game ⚡️

Brand Activation We Love: Mentos launches the ‘Fizzooka’ in Fortnite! 🎮⚡️ Mentos created a custom weapon—the Mentos Fizzooka—and integrated it into three popular UGC Fortnite games: Piece Control 2v2, Troll Bed Wars, and Sky Wars. With an explosive reaction like Mentos meets

Fortnite’s New Data API has unlocked a new level for Creators. 🔥  Fortnite is empowering its community with its first meaningful API, bringing unprecedented transparency to content performance. Now, Creators and brands can access real-time data for any Creator or Epic

Brand Activation We Love: The Weeknd drops a cinematic universe in Roblox! 🎮 🎬 Ahead of his new film Hurry Up Tomorrow, The Weeknd released 'The Weeknd Hub' in Roblox where players and fans could immerse themselves into scenes from the movie while listening to featured music

Brand Activation We Love: Off-White™, PUMA, and AC Milan step into Fortnite. 🎮⚡️ Off-White, Puma and AC Milan integrated into 'Minigame Box PvP' in Fortnite! A new mini game, “Drift-Off!” was created for the collaboration where players raced on custom hoverboards and collected

Brand Activation We Love: NASCAR speeds into Fortnite with 4 rocket racing games! 🏎️💨 Players navigated multiple routes, dodged, and dashed obstacles in The Lady in Black, Talladega Time Warp, Chicago Street Race, and Daytona Dash—custom maps that turned speed into spectacle.

Big changes coming to Roblox. 👀 Launching this month, the new Creator Rewards program will let Creators who publish experiences earn directly from engagement. Here’s how: ⚡️Daily Engagement Reward: Creators earn when an "Active Spender" (user who spent at least $9.99 in the

Brand Activation We Love: IKEA steps into Roblox with The Co-Worker Game! 🎮⚡️ IKEA entered Roblox with The Co-Worker Game, allowing players to work in IKEA’s virtual universe and get hired to live out their home furnishing dreams! From serving up meatballs at IKEA’s famous

Brand Activation We Love: Topgolf swings into Fortnite! 🎮⛳️ ‘Topgolf Minigames’ brought a fully interactive Topgolf world to life—where players could tee off, race, and explore the game. A World Tour minigame competition upped the stakes, with the fastest player earning a

Brand Activation We Love: Chipotle serves up flavor in Roblox! 🌯🎮 Chipotle rolled their way into Roblox with the ‘Chipotle Burrito Builder’ game allowing players to use their skills to build and roll burritos like a true Chipotle crew member—earning burrito bucks to

Brand Activation We Love: Paramount Pictures dives into Fortnite with four Bikini Bottom adventures! 🌊 Paramount made waves in Fortnite with Bikini Bottom Prop Hunt, SpongeBob Slap Fight, Bikini Bottom Only Up, and SpongeBob Red vs Blue—four games spread across popular modes om

Brand Activation We Love: Burberry transforms Harrods in Roblox! 🎮 For 30 days, Burberry brought an immersive Harrods takeover to life in Roblox—recreating the iconic façade as a Burberry‑branded virtual storefront wrapped in seasonal knight blue and the signature Burberry