Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from Lean Product Meetup: buff.ly/2qXleD0. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ

Lean Startup innovators can avoid months of unnecessary pivoting and churn by defining their markets through a Jobs-to-be-Done lens BEFORE Customer Discovery begins. Thank you steve blank. Introducing the JTBD Market Definition Canvas. #JTBD #LeanStartup steveblank.com/2021/11/04/mar…

Aspiring innovators can avoid months of unnecessary pivoting and churn by defining their markets through a Jobs-to-be-Done lens BEFORE customer discovery begins. Introducing the JTBD Market Definition Canvas. jobs-to-be-done.com/the-jtbd-marke… #leanstartup #startup #entreprenership #JTBD

Have you heard of jobs-to-be-done? (aka JTBD) Do you wanna learn how to use JTBD to design hella smart marketing campaigns? This free webinar is for you 👇 Join me and Tony Ulwick for an interactive session (that might just blow your mind) Register here: bit.ly/3G1OSKR

Please join me and Product Elevation for this event.

Check out this video of @ulwick's talk on Jobs to Be Done from Lean Product Meetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ

Looking forward to discussing how the #JTBD Needs Framework is used by companies to put Jobs Theory into practice.

Innovation that actually matters... 🤝 👉 bit.ly/3BFjrrw Tony Ulwick, Inventor of Outcome-Driven Innovation, joins Greg Palmer this episode of Finovate to focus on successfully bringing new ideas to the market 💭

Check out this video of @ulwick's talk on Jobs to Be Done from Lean Product Meetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ

What is Jobs-to-be-Done? Invest 8 minutes and learn how to think about markets, needs, opportunities, and segments through a customer lens, e.g., an outside-in perspective, not inside-out. m.youtube.com/watch?v=Et4H4T… #customercentricity #customerexperience #strategy #innovation

Don't miss Tony Ulwick Tony Ulwick on the most recent Product Quest Podcast. It's a great trip, beginning with the roots of ODI, foundations of the process & how Strategyn is focused on the future of helping companies to better innovate productquestpodcast.com

Jobs-to-be-done should be the first tool you use when building a new product. JTBD helps understand both the user's specific goal ("job") and the thought processes that would lead that user to "hire" a product to complete the job.

Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from Lean Product Meetup: buff.ly/2qXleD0. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ

Ashley Aitken Exactly! But use #DiscoveryDrivenPlanning (the original by Rita Gunther McGrath from the 90's) and Alberto Savoia. And use @ulwick's approach to #JobsToBeDone for your insights on what to try, and your decision criteria. Doing this will give you massive advantages in speed & impact!

3. 10 of my favorite PM templates and frameworks by Shyvee Shi: lnkd.in/gMaQFK3E 4. 350+ UX research questions (super-helpful for PMs): lnkd.in/g7PKh36d 5. Jobs-to-be-Done. Free audiobook and PDF by Tony Ulwick: lnkd.in/dHtNFWh2

Check out this video of @ulwick's talk on Jobs to Be Done from Lean Product Meetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ

9. Jobs to Be Done: Theory to Practice by Tony Ulwick Tip: Tony invited the Jobs to be Done theory. People don't buy products. They "hire" them to do jobs. This book will teach you everything you need to know. Free book: jobs-to-be-done-book.com

How to become customer-centric. Don’t miss this event!!

Save the date: August 23rd at 1:30pm ET! Don't miss our next Master Class with Tony Tony Ulwick of Strategyn and Dominick Bizzarro of MVP Health Care, where you'll discover the strategies to revolutionize your business and drive results. Register today! hubs.ly/Q01X9QV90

“I never thought Jobs-to-be-Done and the ODI process could be explained that easily.”