Geri's Pick: Wisconsin Football Throwback Jerseys!🏈 Are you excited to see these on the field on October 11th?! Now you can match with the football team while they play Iowa with these cool throwback jerseys & hats! Available NOW in-store or online: bit.ly/3v69H8b

Football season is right around the corner👀 Get ready for every game day, here at the University Book Store🏈 Shop men's best sellers: bit.ly/45uxq1V

Let's goooo📣 Are you ready for game days??? Shop all the trending styles to get ready for the fall semester! Check out our women's best sellers: bit.ly/3UBGNGL

4 sleeps until game day!!!🤯🏈

Energy is high on campus - are we ready for game day?😈 Welcome to all the new students moving in! Don't forget to stop by and pick out an outfit for your first Badger game day!!📣🔴⚪ Shop online here: bit.ly/3v69H8b

🚨Are you a new UW-Madison student?🚨 If so, YOU'RE INVITED to our New Student Night!🥳 🍕🎁🎶 We'll have FREE pizza, prizes & a Live DJ! This is an event you're not gonna want to miss! NEW UW-Madison students only!🤑 Only at University Book Store on State St. Must show Wiscard.

IT'S GAME DAY, and with every game day comes a tailgate!🏈🎉 Stop into the Book Store on State St for our FREE Tailgate Party! We will have FREE Papa Johns pizza, Bubbl'r, & prizes! Shop for your last-minute game day outfit & get FREE pizza while you're at it! TODAY from 1-3 pm

NEXT GAME DAY IS WHITE OUT!!!⚪⬜❕ Don't forget to stock up on white for when we play Middle Tennessee! Link to shop white out gear: bit.ly/3rCNN6E

Game 2 of the Opening Spike Classic is TODAY!!!🏐 Watch them play Texas today at 1 pm at the Kohl Center!!! Gear up to cheer on volleyball this season - link here: bit.ly/3EQRjBP

Tomorrow's Labor Day hours for all of our store locations!🛠️ We hope everyone has a fun and safe holiday❤️

Geri's Pick: White Out!⚪🤍⬜ This Saturday, Badger football will take on Middle Tennessee, and we want to see all of Camp Randall in WHITE attire!!❕ Stop in to get last-minute white gear, or order online for future White Out games: bit.ly/3rCNN6E

Apple iPad for note-taking.🖊️ Have it all right in front of you. iPad - great for taking notes, writing on slides, highlighting info, and more. Our Back to School deal is still going on! Buy an iPad, get a FREE Apple Pencil. Shop now in-store or online: bit.ly/3T4bGEj

Geri's Pick: Roll Badge!👐🦡 This Saturday, Badger football takes on Alabama😈 Whether you're up here in Wisconsin watching or travelling down to Alabama to see the action in person, don't forget to load up on your Roll Badge gear! Shop here: bit.ly/4cNofe2

🚨NEW UNDER ARMOUR ALERT🚨 We've got new polos, sweatshirts, and vests - all by Under Armour. Shop this sideline collection and match the team! Link here: bit.ly/3IvOdoK

Saturday is STRIPE OUT!!!🔴⚪ Don't know what color your section is? Check the map above^ Get your red or white gear now! Link here: bit.ly/3TmjK2y 🏈(& if you don't know your section yet, safe bet is ALWAYS Game Bibs😉)

What's New Wednesday: Stripe Out Gear!🔴⚪ We have plenty of new red and white outfits: tanks, tees, sweatshirts - you name it! Swipe to see what color your section is and shop both in-store or online! 🏈(P.S. Student section wears red!) Shop Stripe Out: bit.ly/3TmjK2y

Geri's Pick: Red & White for Stripe Out🔴⚪ Are you ready to Stripe Out Camp Randall on Saturday?! Swipe to see if your section is wearing red or white. (P.S. Students wear red🔺🌹⭕🟥) Shop red & white online: bit.ly/3TmjK2y

ICYMI: Stripe Out Tomorrow!!!🏈 Are you wearing 🔴red or white⚪? The perfect excuse to get a new outfit. Come shop in-store now! State Street is open until 7 pm tonight, and opens at 8:30 am tomorrow. Shop red or white: bit.ly/3TmjK2y

Pack the Kohl Center TODAY!!!🏐🔴 Watch Badger volleyball take on Florida today at noon @ the Kohl Center! Make sure you are cheering loud and repping the Badgers! Shop Badger volleyball: bit.ly/3EQRjBP

Your Campus Tech BFF!🍎💻 Shop the Apple Sale before it's gone! Buy a Mac. Get AirPods. Buy an iPad. Get Apple Pencil Pro. Order online or shop in-store. Link here: bit.ly/3T4bGEj