Legibility and easy differentiation were priorities for designing the packaging. A simple colour-coded system helps to distinguish between protein groups at a glance, making it effortless to find the meal that’s ready to save the day when you need it. bit.ly/3Ktff0X

As a D2C business, The Dinner Ladies digital experience is one of the most important touchpoint for the brand. We introduced new features including quick filters and a bookmarking tool to help customers more easily navigate through the extensive menu. bit.ly/3Ktff0X

The Dinner Ladies' new design system and tone of voice pays tribute to their past and the ladies behind the service and their mission to put joy back into dinner time. They can stand loud and proud with a brand that dishes up dinners to an entire nation. bit.ly/3Ktff0X

In an Australian first, WHEN provides at-home egg count testing and access to the country’s leading fertility experts. They came to us to conceive a brand that could balance credibility and compassion in equal measure. More details in our case study bit.ly/3XV0Gvl

WHEN’s mission was at the forefront of every design touchpoint—to make information around fertility more accessible. A direct-to-consumer lifestyle brand built on deep medical experience that would feel equally at home in a retail environment. bit.ly/3XV0Gvl

One of the most important touchpoints for WHEN was their Australian first at-home Egg Count testing kit. Our design of the kit and the unboxing experience was guided by WHEN’s priority to make fertility knowledge accessible & never overwhelming. bit.ly/3XV0Gvl

Given WHEN is Australia's first fertility health and medical brand offering at-home egg count testing kits, care needed to be taken to communicate the importance of its service. The resulting system blends emotion with science, expression with information. bit.ly/3XV0Gvl

The WHEN wordmark, clear and confident, is paired with an organic cell shape that reacts to the world around it. The wordmark and logoform are a perfect foil to the other, representing standing strong amid the ever-changing nature of life. bit.ly/3XV0Gvl

For the WHEN website, we set up the design system for Paloma to roll out. This allowed us to showcase how brand elements from the identity - state-of-mind icons and art direction could come together and interact to create moments of unique storytelling. bit.ly/3XV0Gvl

WHEN is a business that’s truly set to change fertility testing by opening access to fertility knowledge and facilitating an aspirational platform that aims to drive community and empowering conversation around fertility. bit.ly/3XV0Gvl

We are thrilled to welcome Mary Morrish as the newest member of the Universal Favourite team! Mary has joined us from UTS, where she graduated with a degree in Visual Communication Design. She's got a passion for typography, illustration, and making things move.

We’re over the moon to have taken home a Pinnacle, a Distinction, and six Merit awards at the 2024 AGDA Awards! 🎉 Our work with When Fertility, The Dinner Ladies, and Monkey Baa Theatre Company is getting some love, and we couldn’t be prouder.

There’s nothing quite as heavenly as that feeling of Saintly freshness, and you don’t get much fresher than fresco. We’ve crafted a bespoke fresco for Saintly dripping with irreverent bathroom humour and Renaissance wit. Check out the latest case study bit.ly/3DQbfb9

Soft yet uplifting, the Saintly logo mirrors the smooth, elevated experience of true cleanliness. We paired it with an emblem of transformation and beauty: a sculptural, swirling ‘S’ inspired by...💩 Check out the case study bit.ly/3DQbfb9

Heavenly fresh in feeling and heavenly handy in practice. We partnered with Doris Dev to help bring to life the Saintly Divine Dispenser, a touch free cleansing foam dispenser that serves as a plumbing-friendly upgrade from flushable wipes. bit.ly/3DQbfb9

Collaborating with copywriter Cat Wall, we developed a verbal identity and name that comes as close to heavenly as a bathroom product can get. We brought these words to life through a typography system inspired by 15th century Italian printing presses. bit.ly/3DQbfb9

We perfected the packaging of Saintly’s hero Divine Dispenser to create a beautifully cohesive statement that encompasses every element of the brand — divine, confident and sustainable. Read the case study bit.ly/3DQbfb9

Walk in the light of Saintly’s ‘Heaven Scent’ candle or spritz the ‘Divine Spray’ for that post-poop purity feeling. Saintly gives you heavenly answers for hellish times. 🦚 Check out the full case study bit.ly/3DQbfb9

We’re shortlisted! The Dinner Ladies has been shortlisted for a D&AD Award in the Writing for Design category. Working with brand writer Cat Wall, this project gave us the chance to craft a tone that channels the warmth, confidence, and quietly rebellious spirit of its founders.

QuiteLike is here to help Australians bite into better mealtimes, reimagining the meal kit as something more than just dinner. We partnered with QuiteLike to craft a brand that brings the joy back to cooking. Full case study bit.ly/4k667Qd