The ADVAN WINTER V907, developed with Mercedes-AMG, delivers high performance on both snow and dry roads and now serves as an approved afterparts tire for select E-Class models. Read more here: tractionnews.com/yokohama-rubbe… #YokohamaRubber #ADVANWINTERV907 #ADVAN #TireMarket

Yokohama Rubber announced that its US subsidiary will continue supplying ADVAN racing tires for three Porsche one-make series in the United States in 2026. Read more here: tractionnews.com/yokohama-rubbe… #YokohamaRubber #YokohamaTire #ADVAN #PorscheMotorsport #OneMakeSeries #ADVANTires

Bridgestone has launched the RE-71RZ as the latest iteration of its championship-winning Potenza tire line, offering responsive steering and extended on-track durability. Read more here: tractionnews.com/bridgestone-la… #Bridgestone #BridgestonePotenza #PotenzaRE71RZ #BridgestoneTires

Yokohama Rubber has begun supplying its BluEarth‑FE AE30 tires as original equipment on Nissan’s new 2025 mini-vehicle, the Roox. Read more here: tractionnews.com/yokohama-rubbe… #YokohamaRubber #Yokohama #YokohamaTires #BluEarthFEAE30 #BluEarthTires #NissanRoox #MiniVehicle #Tires

Toyo Tires has unveiled the new M177+, a long-haul steer tire engineered for improved wear resistance, fuel efficiency, and enhanced casing durability. Read the full article for details on its upgraded design. Read more here: tractionnews.com/toyo-tires-int… #ToyoTires #M177Plus #Tires

Bridgestone awards $200K in grants to 62 schools nationwide, expanding adaptive sports programs and empowering 1,400 students with disabilities. Read more here: tractionnews.com/bridgestone-aw… #Bridgestone #BridgestoneAmericas #BridgestoneE8Commitment #AdaptiveSports #TireIndustry

Hankook kicks off Formula E Season 12 in São Paulo, showcasing the high-performance iON Race tire for EV racing excellence. Read more here: tractionnews.com/hankook-ready-…   #Hankook #FormulaE #iONRaceTire #TireTechnology #MotorsportTires #HighPerformanceTires #Motorsports #HankookTires

Warzone Season 01 now features Polaris’ real-world RZR Pro R 4 and Sportsman XP 1000 vehicles for players seeking authentic off-road action. Read more here: tractionnews.com/polaris-expand… #Polaris #CallOfDuty #Warzone #COD #RZRProR4 #SportsmanXP1000 #GamingNews #GameVehicles

BKT’s Bhuj plant has been awarded with the prestigious British Safety Council ‘Sword of Honour 2025’ for its exemplary health and safety management. Read more here: tractionnews.com/bkts-bhuj-plan… #BKT #BKTIndia #BhujPlant #SwordOfHonour #BritishSafetyCouncil #HealthAndSafety

Demonstrating its commitment to community impact, Bridgestone’s national campaign delivered significant funding and volunteer support to United Way partner organizations. Read more here: tractionnews.com/bridgestone-ra… #Bridgestone #BridgestoneAmericas #UnitedWay #TireIndustry

At the 2025 PRI Show, the new PRI Paddock will spotlight a range of racing categories with featured cars and live industry interviews. Read more here: tractionnews.com/pri-paddock-ta… #PRIShow #PRIPaddock #2025PRIShow #Motorsports #RacingIndustry #AutoShow #PerformanceRacingIndustry

The annual Highway Hero Award program returns as Goodyear seeks to identify and celebrate the most courageous truck drivers of 2025. Read more here: tractionnews.com/goodyear-launc… #Goodyear #HighwayHero #GoodyearHighwayHeroAward #GoodyearRubber #TruckDrivers #TruckingIndustry

Starmaxx showcased its newest high-performance tire technologies at the 2025 Essen Motor Show, reinforcing its commitment to innovation and the European market. Read more here: tractionnews.com/starmaxx-parti… #Starmaxx #EssenMotorShow #EMS2025 #StarmaxxTires #AutomotiveInnovation

Bridgestone Retail Operations announced Zachary Borden as its 2025 ASE Master Technician of the Year in recognition of his exceptional technical expertise, productivity, and leadership. Read more here: tractionnews.com/bridgestone-na… #Bridgestone #ASE #TechnicianOfTheYear #BSRO

Demonstrating confidence in BKT’s technology, Scaglia Company will again utilize CON STAR tires after extensive service that confirmed their effectiveness and operational value. Read more here: tractionnews.com/a-story-of-con… #BKT #CONSTAR #AgriEquipment #FarmMachinery #TireIndustry

The 37th Annual PRI Show opens in Indianapolis, bringing together thousands of motorsports professionals for one of its largest and most economically impactful events in years. Read more here: tractionnews.com/pri-show-opens… #PRIShow #PerformanceRacingIndustry #TradeShow

PRI welcomed three industry leaders - Paul “Scooter” Brothers, John Kilroy, and Chris Raschke - into its 2025 Hall of Fame, celebrating careers that shaped and advanced motorsports. Read more here: tractionnews.com/pri-announces-… #PerformanceRacingIndustry #2025PRIHallOfFame #PRIShow

According to Research Intelo, the Bluetooth tire pressure sensors market is experiencing rapid growth, fueled by real-time monitoring, ADAS integration, and smart vehicle innovations. Read more here: tractionnews.com/bluetooth-tire… #BluetoothTirePressureSensors #TireTech #TPMS

The Featured Products Showcase at the 2025 PRI Show highlights breakthrough engineering shaping the future of racing. Read more here: tractionnews.com/pri-featured-p… #PerformanceRacingIndustry #2025PRIShow #Motorsports #RacingIndustry #MotorsportsCommunity #Racing #RaceTechShowcase

Cerence AI is expanding beyond the vehicle with the launch of two new AI agents that connect drivers, dealers, and automakers across the entire automotive customer journey. Read more here: tractionnews.com/cerence-ai-exp… #CerenceAI #AutomotiveAI #CerenceTechnology #AutomotiveIndustry