Tracey Wallace (@tracewall) 's Twitter Profile
Tracey Wallace

@tracewall

Tweets about content, ecommerce, marketing | @Klaviyo | Former @MarketerHire @BigCommerce @Mashable | A @Workweekinc friend 🏳️‍🌈

ID: 177444328

linkhttps://bit.ly/3mKRR3c calendar_today12-08-2010 04:08:22

17,17K Tweet

12,12K Followers

3,3K Following

Kaleigh Moore (@kaleighf) 's Twitter Profile Photo

If you need blog content/articles written by a human (who's been doing this with teams like @shopify, Klaviyo, Stripe, and others for the last 10 years), let's chat. I've got an opening this month that is typically filled within the hour anytime I put a notice like this out!

Tracey Wallace (@tracewall) 's Twitter Profile Photo

Looking to grow your audience faster? Here are 4 @Klaviyo customer use cases that use A/B testing to build a bigger addressable audience across email and SMS. bit.ly/3PQyrsH

Amanda Natividad (@amandanat) 's Twitter Profile Photo

This is the best marketing advice I have read in maybe... years. Hats off to Bernard Huang on coining and fully explaining "Ranch-style SEO."

Tracey Wallace (@tracewall) 's Twitter Profile Photo

If Google and Yahoo’s new sender requirements have taught email marketers anything, it's that technical details are just as important as a beautiful design or a clever subject line… and BIMI is one such technical detail you don't want to overlook. bit.ly/4akdY7Y

Tracey Wallace (@tracewall) 's Twitter Profile Photo

The typical rhythms of seasonality don’t have to prevent your business from connecting with—and providing value to—new or existing customers. Here’s how AriZona Beverage Co. used @Klaviyo’s foolproof 4-step formula to combat seasonal fatigue. bit.ly/4cCT19X

Klaviyo (@klaviyo) 's Twitter Profile Photo

What can AI do for you? Check out the findings from our survey of 1.5k+ marketers, revealing how AI is transforming day-to-day marketing tasks and shaping the future of our industry. Get the full report here 👇

Tracey Wallace (@tracewall) 's Twitter Profile Photo

Similar to email, effective SMS marketing relies on a fine-tuned audience targeting strategy to see results. But when @Klaviyo surveyed ecommerce execs for their input on personalized marketing at scale, they identified a glaring obstacle: data siloing. bit.ly/3xwIDR1

Klaviyo (@klaviyo) 's Twitter Profile Photo

Do you find yourself spending too much time toggling between accounts to handle user management, billing, or compiling individual reports? Introducing Klaviyo portfolio, the smartest way to manage all your accounts in one place. Learn more here: klaviyo.com/features/portf…

Tracey Wallace (@tracewall) 's Twitter Profile Photo

We know that 40% of our customers operate multiple @Klaviyo accounts—and we heard you when you said you wanted a more seamless experience. We built Klaviyo portfolio for you. bit.ly/3QkG8aH

Tracey Wallace (@tracewall) 's Twitter Profile Photo

Healthy SMS list growth is one of the biggest factors in generating revenue from SMS marketing. But it’s easy to accidentally go about it the wrong way. Here are 14 tips from Klaviyo for getting more SMS subscribers the right way. bit.ly/4ajSFSV

Tracey Wallace (@tracewall) 's Twitter Profile Photo

The ecommerce brands seeing the most revenue from their SMS marketing efforts send at least 1 campaign per week, up to 2-3 depending on segmentation. Here's a step-by-step how-to you can use on repeat for setting up successful SMS campaigns. bit.ly/3WGEunT

Tracey Wallace (@tracewall) 's Twitter Profile Photo

How can you make sure you're getting everything you can from your SMS marketing strategy? Here are 6 SMS use cases, complete with 11 examples of real-life SMS marketing campaigns and automations that check all the right boxes. bit.ly/3V2PtXN

Klaviyo (@klaviyo) 's Twitter Profile Photo

If a customer is on the fence about a purchase, send them a perfectly-timed message when that product is running out. Low inventory flows are now available in Klaviyo to help you drive more sales. bit.ly/4bCpPOO

Klaviyo (@klaviyo) 's Twitter Profile Photo

From exclusive deals to encouraging customers to shop small, discover how brands extend the impact of Amazon Prime Day with innovative marketing tactics. bit.ly/4aqNLDT

Klaviyo (@klaviyo) 's Twitter Profile Photo

The Klaviyo team has been on their A game delivering your top-requested product updates 😎 Check out the FIVE new releases that are too good to miss. Learn more here: klaviyo.com/product/whats-…

Tracey Wallace (@tracewall) 's Twitter Profile Photo

Did you know you can convert Instagram users to email and SMS subscribers in just a few short steps? Brett Bernstein, CEO and founder of Gatsby, walks you through how it works and shares some impressive results on the @Klaviyo blog today. bit.ly/3VehqL2

Kaleigh Moore (@kaleighf) 's Twitter Profile Photo

AI writing tools are not yet capable of putting together well-written, well-researched, and logically-flowing articles from a news/reported angle. The more I experiment with them, the more I see this evidenced. We still need good journalists.

Klaviyo (@klaviyo) 's Twitter Profile Photo

What’s the best day and time to send marketing emails? On the Klaviyo blog, we get into some general recommendations for when to send, then dive deeper to teach you how to find the best send times for your specific use cases. Read all about it: bit.ly/4epaxiS