Check out the latest article in my newsletter: Overcoming Membership Status Confusion: Strategies for Association Marketing linkedin.com/pulse/overcomi… via LinkedIn

Some IMOs are creating a hybrid model that offers both individual and organizational memberships, with the latter providing benefits for multiple individuals within an institution. The results of this option have been very positive. You can find out more. a.co/d/514cZQj

If your #association could use some help with #membership renewals, take a look at our just-published Membership Renewal Guide. It offers 9 strategies to boost your association renewals. go.marketinggeneral.com/l/733823/2025-…

Monthly Installment Dues: Many people manage their budgets on a month-to-month basis for expenses such as cell phone bills. When associations offer this option, it turns a $240 dues into a monthly payment of $20, removing this financial barrier. a.co/d/axDwLPA

"The decision to join does not end with a click of a button. After deciding to join, psychologists note that we experience cognitive dissonance, where we question the decision we made. To help members overcome dissonance, onboarding efforts are necessary." a.co/d/8C9rZNx

Article: "The impact of relationship strategy on customer engagement in paid membership programs." sciencedirect.com/science/articl…

“Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”hbr.org/2014/10/the-va…

Check out the latest article in my newsletter: Mid-Year Check-In Shows Drop in Membership Growth and Retention linkedin.com/pulse/mid-year… via LinkedIn

Check out the latest article in my newsletter: How to Support Membership Renewals Against the Headwinds of Economic Change? linkedin.com/pulse/how-supp… via LinkedIn

Latest Podcast: Unpacking the 2025 Membership Marketing Benchmarking Report marketinggeneral.com/knowledge-bank…

Sadly, there seem to be very limited amounts of resources that speak to the why and how to recruit members for associations. Here is one: associationsnow.com/2021/03/new-bo…

Business applications for #associations considering a tiered membership structure. hbr.org/2018/09/the-go…

Starting on Monday, get the eBook of The Seven Deadly Sins of Membership Marketing for free from September 16 to 19. a.co/d/2Gn0ANi

Free download of my book, The Seven Deadly Sins of Membership Marketing, is now available with this link. a.co/d/e4yolwA

Check out the latest article in my newsletter: Leveraging Multiple Channels to Distribute Your Content Effectively linkedin.com/pulse/leveragi… via LinkedIn

The power of the membership relationship. bizjournals.com/washington/new…

Check out the latest article in my newsletter: Avoid Confusion—and Legal Risk—by Using the Right Renewal Language linkedin.com/pulse/avoid-co… via LinkedIn

Peter Drucker is recognized as one of the most influential thinkers in management theory and practice. In this book, The Practice of Management, he made the case that ”any business enterprise has two – and only these two – basic functions: marketing and innovation.”

As a life member of IEEE, it is nice to see that I have a lot of company. spectrum.ieee.org/amp/ieee-50000…

Take a look at the latest edition of the MGI Tipster Newsletter to discover how your association can stay resilient, relevant, and ready for what's next. go.marketinggeneral.com/webmail/733823…