Tom Corfman (@tomcorfman) 's Twitter Profile
Tom Corfman

@tomcorfman

Senior Consultant, Ragan Consulting Group

ID: 2233684616

linkhttps://raganconsulting.com calendar_today07-12-2013 00:04:47

2,2K Tweet

1,1K Followers

150 Following

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

Bill Belichick and Jordon Hudson invited questions about their relationship by posting photos to social media. Yet the coach seemed unprepared to answer them during a CBS News News interview. #PublicRelations raganconsulting.com/public-relatio…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

When the Chicago Sun-Times last month published a special section filled with mistakes generated by #artificialintelligence, it offered plenty of lessons for companies in every industry. We add three more. #publicrelations #internalcommunications raganconsulting.com/chicago-sun-ti…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

Change of plans. If your company isn't rethinking its environmental communications strategy, it's one of the few. The old plan didn't work too well. Now, you're "gonna steal time from the faulty plan," like Phish sings. raganconsulting.com/how-to-reset-s…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

Communicating directly with your audiences, like Beyoncé does, is a tenet of what we call brand journalism. But that doesn't mean you should leave the news media out in the cold. #PublicRelations raganconsulting.com/get-news-media…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

Are your chores done yet? Writing doesn't need to be a routine, disagreeable task. Here's a couple ways to boost creativity to make the process more rewarding. And a lesson from football coach #MikeHolmgren. #writingtips raganconsulting.com/how-to-boost-c…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

Teaser headlines, which withhold facts from readers to get them to click, have lower engagement, according to a study by journalist Jieun Shin of UF College of Journalism and Communications. I combine the study with #writingtips on titles by Raymond Chandler! raganconsulting.com/when-to-use-cl…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

A new book on Toni Morrison's career as an editor with Random House has lessons for #publicrelations and #internalcommunications teams. Written by Dana A. Williams, published by HarperCollins. #writingtips raganconsulting.com/crisis-communi…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

Somebody should tell John Stankey to stop talking about culture. Memos and slogans don’t change corporate culture at AT&T or anywhere else. #internalcommunications raganconsulting.com/john-stankey-a…

Somebody should tell John Stankey to stop talking about culture. Memos and slogans don’t change corporate culture at <a href="/ATT/">AT&T</a> or anywhere else. #internalcommunications
raganconsulting.com/john-stankey-a…
Tom Corfman (@tomcorfman) 's Twitter Profile Photo

"You can clip newspaper stories and photos into work that lingers on the door of your refrigerator.," @RoyPeterClark writes. "(Try sticking your phone on the refrigerator door.)" poynter.org/commentary/202…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

Comparing Matthew McConaughey's writing process with my own: I'm two for three. #writingtips. Story by Lane Florsheim . wsj.com/style/matthew-…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

"A few demonstrators continued to mull around the facility on Tuesday," Chicago Sun-Times reports. Were they rubbing their chins and saying, "Hmmmm"? chicago.suntimes.com/immigration/20…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

Typing freeze? Matthew McConaughey, who has a new book, says his ideal writing process includes steaks, tequila and turning off the phone. Whatever works for one writer may not work for another. Like a vegetarian. #writingtips raganconsulting.com/how-to-ease-wr…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

Steve Cahillane fondly remembered the first time he put Heinz US ketchup on a hot dog at a New York Yankees baseball game. “Ketchup doesn’t need to just go on a hamburger,” he told Jesse Newman. “Ketchup can go on any number of things.” Except one! wsj.com/business/retai…

Tom Corfman (@tomcorfman) 's Twitter Profile Photo

How Ticketmaster Ticked Off Taylor Swift and her Fans. Half-hearted apologies and attempts to shift the blame made a terrible situation worse. #crisis #communications raganconsulting.com/ticketmaster-l…