WHY BUSINESS FAILS (3) Insufficient Capital The inability of investors to get friendly loans from our financial institutions is a huge problem. At times the capital available is barely enough to cover the necessary investment. Editor: Akinyinka Kalejaiye

WHY BUSINESS FAILS (4) Ineffective Marketing All business organisations operate in a complex environment in which they compete for the customers budget in an intricate manner Editor: Akinyinka Kalejaiye

WHY BUSINESS FAILS (5) Poor Leadership and Management Experience has shown that fifty percent of the business results emante from the drive and experience the leader fashions out. Keeping staff and workers committed in an era of fleeting Editor : Akinyinka Kalejaiye

FINANCIAL LITERACY (1) Financial literacy is the ability to use financial tools to make informed and profitable decisions. Mobile Toilet Systems

FINANCIAL LITERACY (1) Financial literacy is the ability to use financial tools to make informed and profitable decisions. It ranges from simple to complex ; cash flow analysis ,profit and loss accounting and balance sheet, Editor: Akinyinka Kalejaiye

GUERILLA MARKETING In military parlance, the word 'guerilla warfare' refers to the use of unconventional and irregular tactics to fight a war .i.e. ambushes, sabotage , hit and run and so on. Guerilla Marketing is an advertising strategy that focuses on low cost

CASH FLOW This is the money generated by a business organization from its activities as opposed to money which is borrowed . It is the money that the business actually received ( cash inflow ) and that which it expend ( cash outflow) .

MITIGATING BUSINESS RISKS The system of mitigating business risk can be distilled into four, namely Avoidance , Acceptance , Limitation and Transference. RISK TRANSFERENCE This involves the transfer of risk to a willing third party e.g. an insurance company or even

BREAK EVEN ANALYSIS This is a method for the determination of the point at which fixed and variable production costs are equaled by sales revenue and where neither a profit or a loss is made . In a perfect market , the break even point is the point at which marginal

COST BENEFIT ANALYSIS Cost benefit analysis is a weight scale approach to taking business decisions. It appears very simple because it involves placing the pros and cons of the project on opposite sides of the balance. Which ever weighs heavier wins.

E - MARKET PLACE The physical market_ where the buyers and sellers must converge is fast giving way to the e - market place. The Oba market , Oyingbo market ,Jankara are all examples of physical markets where the buyers and sellers have physical contacts and interface.

CREATIVITY Solving problems in the convectional manner will only yield convectional results. Conversely ,however, the application of new , innovative and imaginative ideas to existing problems will yield new and creative results. Creativity , therefore ,is the

MARKET SHARE In business competition for market share is brutal. Sales comes at the expense of other competitors. What then is market share ? Market share represents the percentage of an industry or market total sales that is earned by a particular company over a

TEAM BUILDING One major difficulty business owners face is how to build a formidable team to accomplish stated goals. Put precisely , how to select and group from a mix of people those with the requisite skills and attitude to achieve ascertained goals.

TRADE MARKS A trade mark is a registered identification sign attached to a commodity. The principal purpose of attaching such a sign to the product is to facilitate and enhance the marketing of the product by indicating to the customers the source and reputation

CUSTOMER PROFITABILITY ANALYSIS The contribution to each customer or a group of customers to the organization's profits differ. For example a bank may have many customers but one or two customers may be their premium customers in terms of their contribution to their Profit.

HARD SELL At times we find salesmen trying to force us into buying goods we don't need . At times , we buy out of pity or overwhelmed by the pressure ; at times we have the temerity to turn down the offer . Simply put , a hard sell is a heavily

OFFTAKE ARRANGEMENT An offtake arrangement is an agreement between a producer and a buyer to purchase or sell portions of the producer's future production. An offtake agreement is normally negotiated prior to the construction of a facility in order to