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See, hear, the metaverse exodus. Watch as brands continue to abandon their metaverse strategies for good reason, as the foundation of this idea is based on a dream, not a customer need or pain point. This story will undoubtedly con…lnkd.in/e8qC8-yi lnkd.in/eHvnDCH3

SpaceX's showcase of extravagance just blew up. And once again, the question is raised; do we really need to focus on conquering space when we're turning a blind eye to the pressing issue of homelessness on Earth? Isn't it time to…lnkd.in/eacjFice lnkd.in/esr2USsQ

With Apple's history of revolutionizing industries (think Apple Watch and iTunes), you can't help but wonder if they can right Meta's metaverse ship... What innovative approach can Apple apply to this blunder of a business idea to…lnkd.in/gk5sf9DM lnkd.in/ghBcq6VQ

How does the Tesla customer who bought their car a year ago for 30% more feel now? Does Tesla not understand that buyers differentiate between brands on price alone and that they are now falling out of the luxury category? Tesla us…lnkd.in/gBG4SyPJ lnkd.in/gwdbiezH

Companies that focus on brand building do so for a reason, and building an audience that you can own and market to is an excellent one. So even though Peloton is experiencing a downturn, if they remain committed and consistent, thi…lnkd.in/eBK4aGa9 lnkd.in/epi7ij_H

Why is Apple's move brilliant? Besides being masters of second-mover advantage, they identified the weaknesses in Meta's strategy and design and then took the time to make it right for customers. Recognizing that Meta is positionin…lnkd.in/eHEg5N2g lnkd.in/eCqBJHqg

The race is on to see who can solve the key customer pain point- mileage per charge. So watch out, Tesla. Toyota knows how to dominate markets. Your customers will flock to their brand if Toyota can solve this hero pain point first…lnkd.in/eZxuFhdi lnkd.in/ebVfpX4T

Apple launches a new product and I get excited. Meta launches a new product and I find myself filled with anxiety, as if a dystopian future is knocking on our door. Notice the contrast? It begs the question, which brand community d…lnkd.in/eZBPsMJN lnkd.in/eC2H2WRU

Thanks, Brandingmag friends, for the feature. Here's a snippet... "Since de-positioning is the 'why' customers buy from your company, we must identify it as the number one growth driver. It needs to be placed at the top of the bran…lnkd.in/ekZ7hWvn lnkd.in/eiRF5qFh

"CEOs and ELTs sometimes have more persuasive influence than the companies they lead. Intelligent promotion of their personal values and belief systems benefit the brands they run by building customer trust and market authority." .…lnkd.in/eRUNCgJW lnkd.in/eDikjy7Y

File this under 'How smart can a company get? No one understands the value of providing solutions to customer pain points better than Apple. It's how they position their brand. It's how they position their products. It's how they p…lnkd.in/ekZeKbsm lnkd.in/ekM3fM6c

This new Meta product will try to establish itself as the 'responsible alternative' to Twitter. But can it replace Twitter's frenetic pace and uncensored nature with something more engaging? Can it drive people from one platform to…lnkd.in/e-ZgsB8H lnkd.in/eS7Ga6E8

You may love them. You may hate them. But you can't deny them. From business to brand to product to marketing strategy, Apple continues to make all the right moves. Their valuation is the reflection. A testament to their relentless…lnkd.in/gMmTjVT8 lnkd.in/gzkU89dK

If you're going to compete with giants, you better have a clearly defined reason for consumers to buy your brand over the others. We've been trying to uncover Fisker's 'reason to buy', and the fact that we're struggling to find one…lnkd.in/eG4pmMGr lnkd.in/e6yY9VUZ