Holiday shoppers are feeling the pressure 🌡️. 61% of U.S. consumers can’t afford to make the wrong purchase decision. Check out The Insighter by Think with Google to navigate this holiday season with confidence 🎯 🔗 goo.gle/3yGYxJj #TheInsighter #HolidayShopping

Early holiday shopping is on the rise 🛒. 34% of U.S. consumers started in July, up from 28% last year. Turn this shift into opportunity with insights from The Insighter by Think with Google. 🔗 goo.gle/4dKd5qp #TheInsighter #HolidayShopping

As an industry, we’re at an exciting moment. As a CMO, you’re at the heart of it. Here’s a new resource designed to help you be your best CMO self 👉 goo.gle/4fPgc2h

Brigitte King, global chief digital officer at Colgate-Palmolive, joins the Modern Marketers podcast. Get her take on building scaled consumer experiences, creating the ideal marketing mix, and ensuring innovation. 🔗 goo.gle/4dwYRJY

We’re remembering Susan Wojcicki, a visionary leader who championed women’s empowerment and challenged stereotypes. Her legacy at Google and YouTube inspires us to build a more open and innovative world. Read one of her insightful pieces. 🔗 goo.gle/3WX4qKH

What do your brand, the summer’s biggest games, and #DeadpoolAndWolverine all have in common? Fandom. Find out how your customers spend their time online so you can tap into the most engaged audiences that exist 👉 goo.gle/3Xikl7v

Want to build on what you learned from The Insighter to win this holiday season? Think Retail on Air is live TOMORROW, Tue. Aug. 27 @ 1 p.m. ET/10 a.m. PT! ➡️ goo.gle/3Mm0ZIr Tune in for: ✅Exclusive (cont) goo.gle/3Mm10vZ

Are you trying to reach Gen Z? 👀 Tried fan communities yet? In a YouTube Trends Survey conducted with SmithGeiger, 89% of Gen Z (ages 14 to 24) described themselves as a fan of someone or something. Lean into these highly engaged audiences to maximize your marketing dollars 👇

Has the definition of “fan” changed? 🧐 Fans are now generating culture — not just reacting to it. Here’s how you can make the most of this opportunity to grow your reach and engagement 👇

Fandom is an always-on phenomenon 💡 If you’re looking to connect with Gen Z, supporting fan content can help you reach — and engage — with this dedicated group on a deeper level. Here’s how 👉 goo.gle/4g6aoRW

Shoppers in the deliberate mindset are preparing well ahead of seasonal moments. Be ready by promoting your services and products early, so they buy when the moment is right.

Class is in session 📚 Get ready for skills seminars with Jim Lecinski, clinical professor of marketing at Northwestern University’s Kellogg School. Over the next few months, we’ll be sharing content designed to help you get the most out of your marketing efforts.

34% of U.S. consumers start shopping in July. Build consumer confidence now so they can build their wishlists with certainty. Read The Insighter’s latest issue for more holiday insights this season. 🔗 goo.gle/4dWMVkP

Struggling to prove marketing’s worth to your CFO? HubSpot pot CMO, Kipp Bodnar, shares his POV on the time to value in marketing on this week’s Modern Marketers. Tune in wherever you get your podcasts. goo.gle/4ec9xgZ

Shift your marketing plan from an expense for your CFO to a mission-critical investment 🧾 Jim Lecinski, clinical professor of marketing at Kellogg School, reveals how to reframe your plan to gain more buy-in and budget 👇

Heading into planning season can feel like a lot. Here’s a lesson on how to build a different kind of marketing plan — one that works as an investment proposal instead of a bill that needs trimming 👇

Turn insights into action with The Insighter by Think with Google 📣, our monthly brief delivered straight to your inbox. Subscribe now to get our next issue on Thursday 👉 goo.gle/47iz06c

Marketing leaders from Pandora Group share their hacks for the holidays. See how the world’s largest jewelry brand takes an always-on approach – and why it pays off 👉 [goo.gle/3ZhhZas

⏰ Holiday buzz starts early but peaks late – shoppers do more than 50% of their spending after Cyber Week. Check out The Insighter by Think with Google to navigate this holiday season with confidence 🎯 🔗 (cont) goo.gle/4eiE909

🛒📱 65% of U.S. consumers plan to split their holiday shopping between in-store and online. 📈 Learn omnichannel marketing strategies in our latest issue of The Insighter to win this holiday season. 🔗 (cont) goo.gle/4gzx25I