Starting in 2021, NCAA athletes could monetize their Name, Image, and Likeness (NIL) rights without forfeiting eligibility. We investigate the personal branding and institutional factors associated with NIL monetization potential via social media. A 🧵

Incredibly proud of Nataliya Bredikhina for completing her dissertation focused on athletes’ entrepreneurial endeavors and personal branding. Congratulations University of Kansas for getting a top scholar and awesome person joining you 🙌

New #NIL research now available online thru J. of Sport Mgmt. w/ my awesome co-researchers Thilo Kunkel, Ph.D. and Bradley J. Baker. The Influence of Personal Branding and Institutional Factors on the NIL Value of Collegiate Athletes' Social Media Posts. Brad with a great breakdown in the 🧵👇

Fun month being a part of Swinburne’s open day campaign for our Sport Management program, capped by a great turnout Sunday.

Congratulations @OlanScott 👏👏👏

Double-speaking engagement day: just wrapped a session for Nataliya Bredikhina's KU Foundations of NIL class. We discussed legal issues around NIL & NCAA athlete compensation. My, Thomas A. Baker III, @Johnsportslaw & Joanna Tweedie's J. of Sport Mgmt. article on the topic: journals.humankinetics.com/view/journals/…

Lawyers and law students, I am actively recruiting for PhD students to study Sports Law at UGA. So if you are tired of the thought of billing and desire a career in sports, this could be your way to make that happen! Inquire via message or email me at [email protected]

I presented my paper in PhD Student Research Competition at Fox School. In this study, we examined various factors influencing athletes’ followers’ growth. Many thanks to my advisors Bradley J. Baker and Thilo Kunkel, Ph.D..

“Even arbitrarily created scarcity (eg. specific number) creates value” Dr. Bradley J. Baker & Anthony Pizzo providing great insights on the “Value creation in Non-Fungible Tokens: Empirical evidence from NBA Top Shot“ at the Sport Marketing Association conference. Sport Industry Research Center STHM @ Temple Univ.

How do we measure authenticity of athletes? Nataliya Bredikhina has the answer at the Sport Marketing Association conference in her presentation “The art of being real: Development and Validation of Consumer-based Athlete Brand Authenticity Scale” Collaborators tagged. STHM @ Temple Univ. KU Sport Management

Host community residents engage with mega events way before the core event happens and receive various PERMA benefits. Dr Jason Doyle presentation focused on “Well-being and events” highlights key benefits at Sport Marketing Association conference Collaborators tagged

Sport media consumption is changing rapidly with a trend toward short form content. Adam Karg sharing insights what style of brand integration impact consumer awareness and consideration of sponsors at Sport Marketing Association conference

Gamification is spreading across the sport industry. Dr. Keshav Gupta Of University of South Carolina shares insights how organizations and managers create gamified experiences. Research part of his dissertation completed last year at STHM @ Temple Univ. Fox School

New insights on how athletes stay authentic when building their personal brand - research collaboration with Ravi S. Kudesia & led by Nataliya Bredikhina ⬇️

Researchers (usually) clearly report their methods. This is less common for data pre-processing steps. Based on a systematic review, expert survey, and multiverse analysis, we develop a checklist for reporting analytical choices for reaction time measures. doi.org/10.1016/j.cort…

💯agree

Thanks Nataliya Bredikhina of KU Sport Management for presenting our research on women’s football players at the @ama_marketing winter conference as part of the AMA SportSIG

Fantastic sponsorship activation by mac mcclung at the #NBAAllStar2025 Dunk Contest. @kia better pay up for this viral moment!!! Also: how awesome was that dunk on a scale from 1 to “history I just saw”