“As an independent strategist I am heavily reliant on the FUSION study for holistic media & branded insights, & firmly believe that the absence of a FUSION 2022 study would have a devastating effect on the entire independent media-planning industry." Gordon Muller - THE Media Coach

wan-ifra.org/2022/02/ukrain… #Ukraine #journalism

“It would be a travesty to the industry if we lost access to this type of data.” Michael Pearce, Managing Partner Mediology #ReadMore on why industry influencers consider FUSION essential: bit.ly/3LxqXHg #mediainfluencer #fusion2021 #valueoffusion

“Without FUSION we would have no way of knowing what print titles were being read by our target audiences.” Richard Lord MetaMediaZA #ReadMore on why industry influencers consider FUSION essential: bit.ly/3LxqXHg For more FUSION insights: bit.ly/36defx7

“As our only single-source, objective data I can’t imagine how difficult it would be to do strategy and planning without FUSION. We would be at a loss if we lost FUSION. It would take us back 30 years." Tracy Urdang Media Planner TeamMediaMix360 #ReadMore bit.ly/3LxqXHg

“I use FUSION regularly, specifically for detailed audience breakdown & target market insights, as we’re not able to get this level of detail from other surveys.” Shannon Xokozela Mindshare SA #ReadMore on why industry influencers consider FUSION essential: bit.ly/3LxqXHg

“It is important for our teams to still have access to broad research, with a steady sample base, providing branded and specific information. Outside of smaller sample, paid for research, FUSION is all we have.” Chris Botha – Group MD Park Advertising

"From my perspective, it would be a disaster to lose FUSION, the cost to obtain this info will just reduce the marketers' budgets, so we will have less to invest in print media. I would just reduce my budget by say 15% to account for purchasing of data." Paul Middleton Ebony+Ivory

#ReadMore on why industry influencers consider FUSION essential: bit.ly/3LxqXHg For more FUSION insights: bit.ly/36defx7

Congratulations City Press on 4 decades of publishing excellence 🎉 prc.za.com/2022/04/city-p…

Wishing you and yours joy, peace and blessings over the Easter long weekend. Plus chocolate bunnies of course! 🐰🐰

With data privacy on everyone's lips, marketers are turning to zero-party data to create personalised experiences for consumers writes Josephine 🇮🇪 🇬🇧 🇿🇦, CEO of Publisher Research Council (PRC), in #TheMediaYearbook2022 published by The Media Online. #ReadMore: bit.ly/3v8vycN

According to the latest April Adspend Tracker, compiled by the PRC using Nielsen WizzAd data, Feb is the 17th month of adspend growth after the initial Covid lockdowns and YTD Feb 22 is 19% above the same 2 month period in 2021. #ReadMore: prc.za.com/adspend-tracke…

Reading on a mobile device isn't exactly a comfortable experience due to various aspects such as the display brightness, text size and other ergonomic factors. Here is how you can fix that. bandwidthblog.co.za/2022/04/28/how… by Thabs

As at of #WorldBookDay ( 22 April), Alcatel mobile offered some helpful tips geared towards making reading on your smartphone a less inconvenient experience." #readmore... comfortably.

"Forward-thinking publishers & brands have been implementing first-party data strategies since long before the casualties of Covid lockdown, developing solid audience data assets through multi-platform solutions," writes PRC CEO, Josephine 🇮🇪 🇬🇧 🇿🇦. #ReadMore:bit.ly/3yOWUHi

THE MAY PRC ADSPEND TRACKER IS OUT! Click below to make sure you follow the trends that mean business 👇 prc.za.com/adspend-tracke…

Nick these informative slides if you need proof that readers are leaders. #ReadMore: prc.za.com/readers-are-le…

THE JUNE PRC ADSPEND TRACKER IS OUT! Click below to make sure you follow the trends that mean business 👇 prc.za.com/adspend-tracke…