Dive into the heart of consumer behaviour with our latest series, where we uncover why many products fail to impress and how we can tap into hidden consumer desires. Get ready for practical strategies that elevate your product above the noise. themindlab.co.uk/blog/inattenti…

Part 2 of our series explores how using both System 2, known for its explicit, self-report questioning approach, and System 1, or Implicit Association Testing, can unlock unique insights into consumer preferences and attitudes towards brands and products themindlab.co.uk/blog/inattenti…

Cutting through the noise and achieving shelf standout in a retail environment is essential for brands. But how can they assess the effectiveness of their packaging? In part 3, we explore the methodologies that allow us to analyse this and more.. themindlab.co.uk/blog/inattenti…

In part 4 of our series, we highlight how AI tools like ChatGPT and social listening empower companies to decode consumer behaviour and create data-driven strategies. themindlab.co.uk/blog/inattenti…

How important is to get close to businesses you’re working with? Having worked in research agencies for the likes of Tesco & IKEA, Simon Tregidgo, Group Strategy Lead Kingfisher plc , reveals what he’s learnt from both sides. themindlab.co.uk/academy/how-to…

Why do some brand redesigns backfire? Many fail by losing sight of their core identity, underestimating customer loyalty, or skipping market research. In part 5, we look at key examples and offer insights on how to ensure your rebrand is a success. themindlab.co.uk/blog/inattenti…

Amid an evolving market, dr organic sought to revamp their packaging to meet consumer expectations and align with core brand goals. The result? Double-digit growth, global expansion, and new UK retail partnerships. themindlab.co.uk/case-study/tra…

Why is segmentation more vital than ever and how can you transform complex market dynamics into clear, actionable strategies? Amanda Herbert, co-owner and director of Syren , reveals how you can unlock the full power of segmentation. themindlab.co.uk/academy/strugg…

With over 20 years in online marketing, e-commerce, and digital advertising, Prodege's André Leb tells us how he’s seeing consumers change and what it means for brands and the future of research. themindlab.co.uk/academy/your-c…

Last week's election saw a shift in voting patterns, highlighting a truth about human behaviour: opinions are not fixed. We explore how this emphasises the need for research & how implicit testing can detect attitude changes & predict voting intentions. themindlab.co.uk/blog/gut-feeli…

In our new ImPulse series, we gather thoughts from industry experts on trending research and innovation topics. This month, we look at how far AI has been adopted by the industry, what's next and what it means for brands and consumers #marketresearch themindlab.co.uk/blog/morehuman…

What are the talent traits every team leader should be hunting for today? Only two out of the five capabilities of a modern insight team are what you might traditionally expect, according to Nick Rich. themindlab.co.uk/academy/can-yo…

Former Carlsbery VP reveals three top factors rapidly transforming the industry and their potential outcomes themindlab.co.uk/academy/alcoho…

How can you avoid a disastrous packaging redesign? Is there a magic AI wand? In the first of a three-part practical series on the topic the founder of Amaranth Insight reveals how to use semiotics to maximise your chances of a successful update themindlab.co.uk/academy/the-pa…

Did you the audio element of a TV ad accounts for 45%-65% of the behavioural impact? Find out what makes audio so impactful and how to tap into in our latest interview themindlab.co.uk/academy/are-yo…

Is real-time AI pricing about to revolutionise consumer pricing strategies? Is your industry ready or could it cause an Oasis-style backlash? Here's the take from Santiago Gallino, associate professor at the University of Pennsylvania’s Wharton School themindlab.co.uk/academy/real-t…

We are over the moon to announce that Mindlab 's Emma Vaughan has been announced as on of the 20 honorees of the Greenbook 2025 Future List. Well done to the the amazing young talent who have been announced as honorees for the 2025 List lnkd.in/giYzEnhB

Can fear be a powerful motivator in advertising? Absolutely—but it requires a careful balance. bbc.co.uk/sounds/play/m0…

92% of people want to live sustainably, but only 16% change their behaviours. Consumers believe individual actions can't change the world - but companies can. Our latest ImPulse article reveals the complex truth about consumer attitudes. themindlab.co.uk/blog/sustainab…

Do you know your win-win-wins? They're the place where joy, profitability and positive impact meet. Spotting them is how brands build a successful sustainability strategy according the founder of Crumbs beer themindlab.co.uk/academy/indust…