Understand the ABCs of IP in toys. This session unpacks patents, trademarks & copyrights, and how they overlap. 🧠 Tune in: youtu.be/TD3FSVlOIvo #ToyLaw #Innovation #ToyFairUniversity

This Toy fair University panel explores why mobile gaming, and YouTube are essential to any digital marketing plan. Learn how to reach your target audience and hear about the challenges and successes when creating digital media plans: youtu.be/zdbfNxdyXYI

Manufacturing in flux? Hear from Kids Brand Insight's Steve Reece on how sourcing strategies are evolving: youtu.be/t2jMijmy-bQ #ToyFairUniversity

Evergreen IPs, kidults & character power—see what’s trending in licensing in this Toy Fair University panel with Licensing International's Maura Reagan and Jazwares' Jeremy Padawer: youtu.be/SXBl9Jw07X4

We joined 30+ global toy trade associations for the International Council of Toy Industries (ICTI) Annual General Meeting. As secretariat of ICTI, The Toy Association remains deeply engaged in raising members' voices & building bridges across markets: bit.ly/3I8Us59

AI can elevate storytelling in toy development—but only when used mindfully. Learn how to strike the right balance in this Toy Fair University session: youtu.be/-vfVnpdk72g #toyfairlife

What’s new with U.S. kids? Trends in digital, VR & play habits: youtu.be/Jlg6OKNR-8g #ToyFairUniversity #toyfairlife

Our 2024 Impact Report is live! 📈 From global advocacy to global market access, The Toy Association delivered real results for the toy industry in 2024. Explore how we worked in service of our members: toyassociation.org/PressRoom2/New…

Generative AI can spark ideas—but it comes with IP risks. Learn how to stay protected in this Toy Fair University session: youtu.be/huQaLd13FBE #AIDesign #toyfairlife

Don’t let your product story stop at the shelf. This Toy Fair University panel shares how storytelling continues to build engagement after retail: youtu.be/ZGKOa8gUDmI #toyfairlife

In this Toy Fair University session, learn from Carlos Mendoza how dynamic illustrations can elevate your brand identity and create an emotional connection with your audience: youtube.com/watch?v=UKJu-9… #toyfairlife

Power up your partnerships and explore opportunities & tips on the evolving world of digital gaming and consumer products with @womenintoys: youtu.be/iL3Qd-rojoQ #toyfairlife #toyfairuniversity

Toy Fair University: The Insights Family highlights the critical role of localization in helping create culturally relevant toys and marketing campaigns that resonate with kids around the world: youtu.be/6iqvZdIxaBE #toyfairlife

Influencer strategy refresh! Hear the latest trends and tactics to maximize brand impact from this Toy Fair University panel: youtu.be/StAgUD0kb4c #ToyFairLife

Is your supply chain resilient? This Toy Fair University session with Ethical Supply Chain Program unpacks the strategies behind diversification in a regulatory world: youtube.com/watch?v=mGRFTg… #toyfairlife

📢 Attention: If your company sells, distributes, or ships single-use packaging into California, the clock is ticking to comply with the state’s new Extended Producer Responsibility (EPR) law: lnkd.in/eqpT7STt

Hear how STEAM lessons tend to sneak their way in as children play in this Toy Fair University session: youtube.com/watch?v=u2Bvd1… #ToyFairLife

Every child deserves to play. Here’s how The Toy Foundation is delivering it: youtube.com/watch?v=_GF-8a… #ToyFairUniversity #toyfairlife

Toy Fair University: Sustainability is more than a buzzword. Learn how brands are standing out in the eco-conscious toy space: youtu.be/PPWRO_DM6KE #toyfairlife

Toy Fair University: Peek behind the curtain! Learn how PARENTS magazine picks top toys: youtu.be/_C5NEmhbv8Y #ToyFairLife