"The idea was that you just kept puffing in high-stress environments and work deadlines. It just seemed like a convenient thing to do...but then it became a habit." youtube.com/watch?v=i3h76d… Kudrat Wadhwa dives into the banned world of vaping in India. Why are Indians still using it?

Is vaping really a "healthy" substitute for smoking cigarettes? youtube.com/watch?v=i3h76d… Despite the ban in India, vapes are easy to find. Many young Indians in cities are using them as an alternative to cigarettes. So what's really the case? Kudrat Wadhwa explains in this episode.

India's sleep crisis: Over 59% of Indians are getting less than 6 hours of sleep every night. This deprivation is fuelling a billion-dollar "sleep economy"—from melatonin to Oura rings. But who's really benefiting? youtube.com/watch?v=sLr75y… Kudrat Wadhwa finds out in this episode!

India is one of the most sleep-deprived nations—a survey found that over 59% of adults are getting less than 6 hours of sleep every night. Brewing underneath this crisis is a billion-dollar industry that's helping consumers sleep better. youtube.com/watch?v=sLr75y… But who's really

NEW: Micro dramas, a huge hit in China, are now gripping Indian viewers. With venture capitalists pouring $44 million into startups in H1 2025, this industry is projected to hit $5 billion by 2030. What's driving this massive fever? Kudrat Wadhwa finds out! youtube.com/watch?v=zQk_P1…

Micro dramas, fueled by cheap internet and smartphones, have done what TV and OTT couldn't: reach the audience that rarely saw itself reflected in mainstream media. youtube.com/watch?v=zQk_P1… These bite-sized stories perfectly cater to "the escapist mindset of the masses", Sambbhav

Micro-dramas exploding in India. These ultra-short, scripted video stories are gripping viewers—so much so that investors are now betting big on them. Beneath the hype lies a deeper story of attention, aspiration, and everyday fantasies. youtube.com/watch?v=zQk_P1… by Kudrat Wadhwa

Micro dramas are booming in India. The bite-sized content has already attracted $44 million in investment this year. But their popularity says something more. They mirror Indian youth aspirations—a reflection missing from the mainstream. By: Kudrat Wadhwa youtube.com/watch?v=zQk_P1…

More and more Indians are getting hooked on micro dramas. Ever wondered why? While these ultra-short vertical stories of revenge, justice, and money may not fit into the mainstream screen, they have mass appeal, industry experts believe. ▶️youtube.com/watch?v=zQk_P1… By: Kudrat Wadhwa

Emotional bond or investment? Gold has long held a special place in Indian households, especially for women. It's an emotional bond that passes on from one generation to another. But that's now changing. Kudrat Wadhwa finds out more. youtube.com/watch?v=I0iVjo… How do you view gold?

"I grew up seeing my parents and grandparents buying physical gold. But ever since I started buying gold on my own, I've invested more in gold coins, biscuits, and digital gold." How do young Indians today relate to gold? TUNE IN to find out. youtube.com/watch?v=I0iVjo…

Japan’s cultural revolution is quietly taking over India—and anime is a big part of it! This week, Kudrat Wadhwa unpacks how Japan is turning its culture into commerce. And how does India fit into that picture? Tune in now: youtube.com/watch?v=DfhqCm…

Is gold losing its emotional luster in India? youtube.com/watch?v=I0iVjo… For centuries, gold has carried both financial and emotional weight in India. But what does it mean to young Indians today? Is it still sentimental, or is it simply another investment? Kudrat Wadhwa finds out!

Hello, for the next The Signal Brief episode, I'm looking to speak to users of VR headgear/smart glasses. Pls comment here or DM me!