"Thanks to her relatability, kindness, and sincerity, Swift has forged a deep connection with her fans." Learn about brand devotion from TaylorSwift in THE LACEK GROUP, an Ogilvy Experience Company's blog post: loyalty360.org/loyalty-today/… #brandloyalty #cx #taylorswift

In a rapidly-shifting consumer landscape, it's critical to leverage customer-centric strategies to drive brand devotion. Read the newsletter: bit.ly/TOL_WEB_9-23 #newsletter #marketing #marketingstrategy #humancentereddesign #data #womenintech #loyaltyrewards

9/29 is National Coffee Day, and no one celebrates quite like our friends at Dunkin’. 🧡 Visit a Dunkin’ near you today & get a FREE medium iced or hot coffee with purchase when you join Dunkin’ Rewards! ☕ Terms & exclusions apply. #nationalcoffeeday #loyaltyprograms #rewards

Many breast cancer survivors today are thriving and living long lives. The hitch? They get diagnosed & treated. If it’s been a while since your last mammogram, book it today—for your family, your friends and most importantly, for you. #breastcancer #thrive365 #mammogram

Accounting for nearly one-fifth of the US population, Hispanic and LatinX communities generate a significant impact on industry, culture, entrepreneurship, entertainment & cuisine. Their contributions to the U.S. GDP alone would represent the fifth-largest economy in the world!

"A tiered recognition program may benefit from one or more tools designed to facilitate customer recognition." Read THE LACEK GROUP, an Ogilvy Experience Company's blog post on tiered recognition: ow.ly/Q32a50PTZIq #brandloyalty #rewardsprogram #cx

October 10 is World Mental Health Day. This year we’re giving our employees a long weekend to recharge — whether that means catching up with family and friends or savoring some solitude. #WorldMentalHealthDay #MentalHealth #Wellness #laceklife

The frenzy around Taylor Swift's appearance at the Vikings-Chiefs game this past weekend left no doubt her devotees will follow her anywhere. Get five lessons we can learn from #taylorswift on building brand devotion bit.ly/TLG_Swift #marketing #branding #fandom #Loyalty

An annual tradition is celebrating the milestone anniversaries in the agency: 3, 5, 10, 15, 20, & 25 & this year we're adding 30 years of service! We had a blast recognizing 19 colleagues celebrating 5 years with a fantastic luncheon at Wood + Paddle Eatery. #EmployeeExperience

In our recent blog, strategic services manager Rachel Foss explores how marketers can, and are, leveraging the principles of human-centered design to thrive in today’s competitive marketplace. bit.ly/TLG_HCD #humancentereddesign #customerexperience #Marketing

"Focus on innovation, creativity, and results for our clients and community will continue to set The Lacek Group apart." prnewswire.com/news-releases/… #laceklife #marketing #crm #DataAnalytics #creative #agency #anniversary

Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of building brand devotion. Read the blog: bit.ly/TLG_Perception #BRAND #MarketingStrategy #loyaltyprogram #brandperception

In this Executive Spotlight, Bill Baker–Lacek's CEO, talks with Loyalty360 about celebrating our 30th anniversary, the evolution of brand devotion, and new technologies that will impact the future. (p.8) bit.ly/TLG_L360_BB #marketing #loyalty #branding #anniversary

30 years of innovation deserves 30 days of celebration, right? Check out this month's special edition of our Thinking Out Loud newsletter. Get the newsletter: bit.ly/TOL_NOV23 #marketing #loyalty #anniversary #customerengagement #celebration #Innovation

On #veteransday and every day, let’s honor our veterans’ resilience, reflect on the toll conflict takes on individuals and communities, encourage respectful conversations that bridge divides, and renew our commitment to a world where peace triumphs.

This Thursday, join us for the latest #OgilvyOn, where our influence experts will reveal the biggest trends in influencer marketing that marketers should embrace to stay ahead of the curve in 2024. Register now: okt.to/PpCJ57

In this recent Total Retail article, Todd Hedberg (Digital Strategy) Hedberg & clairecilip share insights & examples to illustrate how leveraging #AI can create and deliver more personalized content to your target audiences. bit.ly/TLG_TotalRetail #AI #Marketing #customerengagement #tech

Check out our recent article in the latest Loyalty360 magazine edition on elevating brand reach through #Influencer marketing. We encourage you to read all the valuable content but to jump to the article, see page 36. bit.ly/TLG_L360 #Marketing #customerengagement

Legend is the footprints of Babe the Blue Ox created Minnesota’s 10,000 lakes. In the same way, our strong and enduring relationships with clients, friends & partners over the past year have had a deep and lasting impression on our business. #happyholidays #happynewyear