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The Helm

@TheHelmMagazine

Today's top business leaders, in their own words. A newly launched, growing thought leadership publication.

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linkhttps://www.thehelmmag.com calendar_today18-09-2022 19:34:50

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As popular as it is to bash meetings, leaders know that that a good meeting is arguably one of the most effective executive communications tools.

Read how to avoid unproductive meetings — planning them for when everyone’s biorhythms are peaking.

csuitecontent.com/the-best-time-…

As popular as it is to bash meetings, leaders know that that a good meeting is arguably one of the most effective executive communications tools. Read how to avoid unproductive meetings — planning them for when everyone’s biorhythms are peaking. csuitecontent.com/the-best-time-…
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One way to build your thought leadership brand?

Invest in research.

We talked to Jessica Marie, founder and CEO of Omnia Strategy Group to get more of her insights into ways companies and executives can take the lead in their industries.

lnkd.in/eCV5qc79

One way to build your thought leadership brand? Invest in research. We talked to Jessica Marie, founder and CEO of Omnia Strategy Group to get more of her insights into ways companies and executives can take the lead in their industries. lnkd.in/eCV5qc79
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One of the most vexing questions when it comes to social media is how often to post.

We're discussing creating a calendar to stay on top of content supply and look at what is most pleasing to our algorithmic masters, at least at the moment:
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One of the most vexing questions when it comes to social media is how often to post. We're discussing creating a calendar to stay on top of content supply and look at what is most pleasing to our algorithmic masters, at least at the moment: lnkd.in/e8xiWiG5
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What is Hilton CEO Chris Nassetta doing on LinkedIn that you may not be?

We're looking at best practices on the platform for CEOs to position themselves and their companies as well as how to leverage LinkedIn to convey thought leadership.

lnkd.in/e4G6KtZr

What is @Hilton CEO Chris Nassetta doing on LinkedIn that you may not be? We're looking at best practices on the platform for CEOs to position themselves and their companies as well as how to leverage LinkedIn to convey thought leadership. lnkd.in/e4G6KtZr
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CEOs can’t live by LinkedIn alone, and many find themselves venturing into the murkier waters of Instagram, Twitter/X, and even TikTok.

We're looking at how CEOs can leverage this info to build their brand and spread their company’s message: lnkd.in/gcXgGN5s

Jason Fried

CEOs can’t live by LinkedIn alone, and many find themselves venturing into the murkier waters of Instagram, Twitter/X, and even TikTok. We're looking at how CEOs can leverage this info to build their brand and spread their company’s message: lnkd.in/gcXgGN5s @jasonfried
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David Segal just can’t get enough tea.

After steering DAVIDsTEA through eight years of expansion he launched a new DTC brand: Firebelly Tea.

Read our latest 'How I Lead This' feature on the tea maverick's journey, leadership lessons and more: bit.ly/3PjKy1i

David Segal just can’t get enough tea. After steering @DAVIDsTEA through eight years of expansion he launched a new DTC brand: @FirebellyTea. Read our latest 'How I Lead This' feature on the tea maverick's journey, leadership lessons and more: bit.ly/3PjKy1i
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From manipulated images of celebrities to fake audio and video of politicians, deepfakes are becoming more prevalent—and harder to tell apart from the real thing.

Read more about how to protect yourself and your business from this new digital threat.
csuitecontent.com/ceos-how-do-yo…

From manipulated images of celebrities to fake audio and video of politicians, deepfakes are becoming more prevalent—and harder to tell apart from the real thing. Read more about how to protect yourself and your business from this new digital threat. csuitecontent.com/ceos-how-do-yo…
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Want to shine on social media? Try pancake art.

Posting personal content can have benefits like humanizing your image, making your account look more authentic, and even opening up earned media opportunities.

Read more: csuitecontent.com/10-social-medi…

Want to shine on social media? Try pancake art. Posting personal content can have benefits like humanizing your image, making your account look more authentic, and even opening up earned media opportunities. Read more: csuitecontent.com/10-social-medi…
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Behind many an executive’s social media channels is a helper.

This might be an assistant, a marketing team, or a professional social media ghostwriter.

Read the benefits of having a social media ghostwriter, best practices for working with one and more:
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Behind many an executive’s social media channels is a helper. This might be an assistant, a marketing team, or a professional social media ghostwriter. Read the benefits of having a social media ghostwriter, best practices for working with one and more: lnkd.in/eHvxMW8B
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In this month’s edition of Shop Talk, the veteran ghostwriter Daniel Paisner Unchecked talks about changes in the ghostwriting business, how he gets his clients to open up, and why he’s hearing from more CEOs than ever before.

Check it out: lnkd.in/eXqvGFaN

In this month’s edition of Shop Talk, the veteran ghostwriter @DanielPaisner talks about changes in the ghostwriting business, how he gets his clients to open up, and why he’s hearing from more CEOs than ever before. Check it out: lnkd.in/eXqvGFaN
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Be prepared to pay big bucks if you’re going to hire a ghostwriter, especially one with experience.

We're looking at the benefits of hiring an anonymous scribe, rate structure and costs, tips for working with a ghost and more in our latest piece: lnkd.in/enFv3Zpg

Be prepared to pay big bucks if you’re going to hire a ghostwriter, especially one with experience. We're looking at the benefits of hiring an anonymous scribe, rate structure and costs, tips for working with a ghost and more in our latest piece: lnkd.in/enFv3Zpg
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In our latest How I Lead This, the serial entrepreneur/registered holistic nutritionist/lover of snacks: Sarah Goodman, shares her leadership goals and insights, and the excitement of backing a product that is “100% authentic” to who she is.👇

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In our latest How I Lead This, the serial entrepreneur/registered holistic nutritionist/lover of snacks: Sarah Goodman, shares her leadership goals and insights, and the excitement of backing a product that is “100% authentic” to who she is.👇 lnkd.in/eeGEN7hS
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With just a couple of days until Hallmark’s second favourite holiday (after Christmas), we ask: Should Leaders Talk About Their Love Life At Work?

Read more about the pros (and cons) of letting your love flag fly in this special Valentine’s Day post. bit.ly/3OEpJNC

With just a couple of days until Hallmark’s second favourite holiday (after Christmas), we ask: Should Leaders Talk About Their Love Life At Work? Read more about the pros (and cons) of letting your love flag fly in this special Valentine’s Day post. bit.ly/3OEpJNC
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Not only is using a ghostwriter not unethical, but it’s almost a necessity in the digital age.

All those social media posts aren’t going to write themselves, after all!⁠

Read more about why more people are using ghostwriters and the ethics behind it: bit.ly/3SRGDuB

Not only is using a ghostwriter not unethical, but it’s almost a necessity in the digital age. All those social media posts aren’t going to write themselves, after all!⁠ Read more about why more people are using ghostwriters and the ethics behind it: bit.ly/3SRGDuB
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How was your Dry January? Did you take the month off from drinking, or maybe tried a non-alcoholic beer for the first time?

With Partake Brewing, Ted Fleming has won several awards for booze-free options and is now gaining a foothold in the US market. bit.ly/3UwZhZV

How was your Dry January? Did you take the month off from drinking, or maybe tried a non-alcoholic beer for the first time? With Partake Brewing, Ted Fleming has won several awards for booze-free options and is now gaining a foothold in the US market. bit.ly/3UwZhZV
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Traditionally, CEOs have projected an image of strength and certainty. But these are different times — when, if ever, does it benefit to show emotion like grief or sadness?

We're looking at the pros and cons of expressing emotion for CEOs here: bit.ly/49nso6f

Traditionally, CEOs have projected an image of strength and certainty. But these are different times — when, if ever, does it benefit to show emotion like grief or sadness? We're looking at the pros and cons of expressing emotion for CEOs here: bit.ly/49nso6f
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ATTN: This 34-year-old superstar has become an economic force to be reckoned with.

Check out our thoughts the elements that have established Swift as a canny thought leader who inspires devotion from fans, employees, and even the media. bit.ly/499860R

ATTN: This 34-year-old superstar has become an economic force to be reckoned with. Check out our thoughts the elements that have established Swift as a canny thought leader who inspires devotion from fans, employees, and even the media. bit.ly/499860R
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Is your LinkedIn profile so out-of-date that it lists “babysitter” as a recent work experience?

Then it might be time to consider hiring a ghostwriter.

Check out our latest blog post, Are Ghostwriters Worth It? to help you decide. bit.ly/3O4pcUW

Is your LinkedIn profile so out-of-date that it lists “babysitter” as a recent work experience? Then it might be time to consider hiring a ghostwriter. Check out our latest blog post, Are Ghostwriters Worth It? to help you decide. bit.ly/3O4pcUW
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Christene Marie, CEO of The Knowing Agency is not only a thought leader but also one of the leads in a made-for-TV Christmas movie that hit the airwaves during the holidays.🤯

Find out her 2c on starting a business, her philosophy of branding, and more: bit.ly/3tEnbrL

Christene Marie, CEO of The Knowing Agency is not only a thought leader but also one of the leads in a made-for-TV Christmas movie that hit the airwaves during the holidays.🤯 Find out her 2c on starting a business, her philosophy of branding, and more: bit.ly/3tEnbrL
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In our latest How I Lead This, Barbora Samieian opens up about her parents’ bravery in moving to Canada, building community within business, and what her #1 must-follow social media account is (hint: it has something to do with underwear).

bit.ly/48o3IKF

In our latest How I Lead This, Barbora Samieian opens up about her parents’ bravery in moving to Canada, building community within business, and what her #1 must-follow social media account is (hint: it has something to do with underwear). bit.ly/48o3IKF
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