30 days into 2023 and nearly £5,000 raised in memory of our colleague, Chris Cusack! 🎉🎉 Check out what the Goat team has been up to as part of our #JanuaryMovementChallenge and help us reach our goal here 👉 eu1.hubs.ly/H02K0Fb0 #charity #fundraising

Influencer marketing budgets are growing, and CFOs and procurement teams are taking note. Our Co-Founder Nick spoke to Digiday about what this means for 2023 strategies here 👉 eu1.hubs.ly/H02L7Q90 #influencermarketing #socialmediamarketing #socialmedianews

Is #deinfluencing any different to #influencing? Yes creators are calling out overhyped products, but users are often being directed to other, cheaper options (e.g. still being driven to buy). So is it a meaningful change or just another #TikTok trend?

Last night, #Rihanna proved yet again why she's a pop icon AND an incredibly savvy marketer. 🏈🔥 Her Fenty Beauty touch up was iconic and the brand's marketing team killed it as always with their reactive social posts and audience interaction. #superbowl2023 #halftime

“Her authenticity in pushing the brand she’s spent the last 10 years building brick-by-brick shone through” 🔥 Our Global Campaigns Director, Frankie, spoke to Adweek about #Rihanna's captivating #superbowl show (and the killer marketing behind it). eu1.hubs.ly/H02TLbY0

In The Guardian this week, our Head of Strategy, Jago Sherman, shared his thoughts on the #Deinfluencing trend taking #TikTok by storm. In his view, "Deinfluencing is just influencing". 👀 Do you agree? eu1.hubs.ly/H02WfVX0 #socialmediatrends #tiktoktrends #deinfluencer

Super Bowl Ads 2023: What worked, what didn't? 🏈 Goat's Managing Director for the US, Lauriann, joined Cathy Taylor and DDB's Ben Wolan on the official WARC podcast for a full post-mortem. Listen to the full episode here 👉 eu1.hubs.ly/H02WLFq0? #superbowl #superbowlads

Calling all creative social media managers! We're hiring for an exciting role within our in-house Marketing team. 🔥 Do you love the idea of crafting a brand (and making it famous) on social? Find our more 👉 eu1.hubs.ly/H02XrRy0 #socialmediajobs #socialmediamanager

Does #influencermarketing have a sustainability problem? And if yes, how do we address it? 🌎 Goat's Senior Campaign Director, Emily Hall, guest wrote an article for The Drum on this tricky topic as part of their #Sustainability Month. Read it here 👉 eu1.hubs.ly/H02X_wV0

Catch Goat's Hannah Ryan at The Grocer Conference in March as part of the "How to work with influencers" session. 🔊 Plus talks from Pepsico, Candy Kittens, M&S, Just Eat and more!🔥 Get your tickets here: eu1.hubs.ly/H02YG6K0 #foodanddrink #influencermarketing

Are Gen Z experiencing crisis fatigue? 👇 A new research report from GWI suggests yes. As well as the environment, interest in News & Current Events is down 23% amongst 16-25 year olds. 📉 Are young people switching off from sheer mental overload? #genz #environment

Why are brands hiring influencers as 'Creative Directors'? Our Head of Strategy, Jago Sherman, spoke to Digiday about this trend. 👏 Read the full article here: eu1.hubs.ly/H034BCp0 #influencermarketing #creatoreconomy #influencermarketingagency

As part of Campaign's #InternationalWomensDay coverage, our US MD Lauriann Serra shared her thoughts on gender stereotypes within advertising. While we've come so far, there's still a long way to go. Read the full article here: eu1.hubs.ly/H0368Xx0 #IWD2023 #advertising

A fantastic day at The Grocer Conference yesterday, discussing all things Gen Z 🎤 Great to hear from fabulous brands like M&S, Doritos and Candy Kittens, and of course our very own Hannah Ryan, who shared how food & drink brands can work with #Influencers 🔥

Over the past month, the word on every marketers' lips seems to be "#deinfluencing". The trend where creators tell their followers about products they DON"T need has got influencer marketers worried. 👀 Read Goat's Ellie Hooper's take here 👉eu1.hubs.ly/H03fn6s0

“We couldn't be happier to be joining WPP and GroupM to bring our leading global influencer marketing and digital solutions to some of the best brands in the world.” Read more on the next chapter for The Goat Agency here: eu1.hubs.ly/H03f_5p0

What a week! 🔥

Sign up for our next virtual event! eu1.hubs.ly/H03kh7D0 Two Goats go head to head to argue the case for TikTok and Shorts. 🥊 #tiktok #youtubeshorts #influencermarketing #youtube

The likes of Gymshark and PrettyLittleThing are bringing #influencers in house to act as Creative Directors or Consultants. 💡 Goat's Head of Strategy Jago, shares his thoughts on what it means for brands and creators 👉 eu1.hubs.ly/H03klSs0 #influencermarketing #creatoreconomy