People often think they lack a story, but it's usually hidden in the daily grind. Ryan Jeffery and I co-facilitated a session on storytelling in Customer Business Reviews at #SAMA2025. #StrategicAccountManagement #CustomerSuccess #SAMA2025

Sales teams often chase quick wins, risking long-term success. Top professionals prioritize customer success, enhancing engagement and trust. Winning companies are trusted partners, not just sellers. How does your team elevate beyond transactions?

AI is transforming the landscape—faster with data but lacking strategic insight and emotional connection. Account managers are crucial now, leveraging human judgment, empathy, and creativity alongside AI. Read more: whetstoneinc.ca/future-proofin…

Two years ago, we embraced every customer as the hero of their story. Our role is to guide them and foster loyalty. At Whetstone, we're enhancing listening structures to align with customer goals. Watch the video here: youtube.com/watch?v=P9BJu4…

Customers are the heroes, and we guide them. I joined Alex Raymond on the Account Management Secrets podcast to explore how the Hero’s Journey framework improves client conversations. 🎧 Episode link: pod.link/1766990315/epi… 📺 Full video: youtube.com/watch?v=nljZP7…

Sales teams understand that the customer is the hero. Under pressure, sellers may default to self-focused pitches. Transformation requires discipline and practice to prioritize true customer value. #StrategicSelling #SalesDiscipline #CustomerFocus #BehaviorChange

We're drowning in information but starved for insight. That was the heart of my recent conversation with Gordon Galzerano, the CEO of SAMA. Watch the full interview here: youtube.com/watch?v=KJcyc6… #SAMA #StrategicAccounts #CustomerCentricity #Leadership #B2B

Bad revenue stems from wrong-fit customers: high effort, low margin, and churn. Good revenue is profitable and sustainable. Watch for red flags indicating 'bad revenue' opportunities in your business. #StrategicGrowth #AccountManagement

Sales training shouldn't be forgotten by Monday. At Whetstone, we know workshops alone can't change behavior. Discover why most training fails and how our strategy fosters sustained growth in our latest post. Check it out! 🔗 whetstoneinc.ca/stop-paying-fo…

Q4 has just begun, leaders face a choice: maintain the pace or elevate performance. How about checking in with all warm leads from earlier in the year to provide them with some valuable support? #SalesLeadership #EntrepreneurialMindset #AgileSelling #SalesCulture

Today at #SAMAParis, we announced a new collective Whetstone | The Summit Group | Valkre —three independent organizations aligned to advance the future of #StrategicAccountManagement. Together, we’re helping organizations connect #strategy to execution. #leadership

RT Adrian Davis: Today at #SAMAParis, we announced a new collective Whetstone | The Summit Group | Valkre —three independent organizations aligned to advance the future of #StrategicAccountManagement.

Another standout presentation #SAMA #Paris was delivered by Catherine Alexander of @CorporateVisions Visions, who shared compelling new insights from Gartner latest research. #CustomerAsHero #Whetstone #HerosJourney #BuyingStrategy #StrategicAccountManagement

We recently wrapped up our final #SAMA training session with Joshua Day from The Summit Group, and it was a powerful conclusion to the series. #strategicaccountmanagment #SAMA #Whetstone #TheSummitGroup

Check out my latest StudioA3R #podcast : Transaction to Transformation: Strategic Selling with Adrian Davis linkedin.com/pulse/from-tra… #StrategicAccountManagement + 1 Valkre #CoCreation #Identity #StorySellilng

Most of us enter conversations with our own objectives in mind. The shift happens when we recognize that every customer is already in the middle of their own journey. #HighStakesCustomer #CustomerAsHero youtu.be/AL8eL5J4hME?si…

.Adrian Davis reminds us that in a high tech world, confidence is sharpened through human connection, strong values, and consistent leadership. Listen to the full program with Gary Mottershead. #LeadershipClarity #SalesExcellence youtube.com/watch?v=CgVWaV…

Real insight leads to real trust. Real trust leads to real value. Listen to my #podcast #HighStakesCustomer to significantly raise the strategic value of all of your most important relationships. youtube.com/watch?v=skbd3w…

#ErfanSoltani