Demand response season is just around the corner! Ready to maximize the 2025 DSGS season? Texture's turnkey solution simplifies every step—from customer enrollment to program management—so you can focus on driving results. link.medium.com/u2dWB9nWEOb

1) "Plaid for Energy" alone won’t cut it…Rick Zullo Ali Afridi newsletter.equal.vc/p/plaid-alone-…

Reverse-engineered APIs = unstable, insecure, & unreliable. At Texture, we partner directly with OEMs to build stable, well-supported integrations that power distributed energy at scale. 💡 Learn why this matters: medium.com/texturehq/why-… #EnergyTech #APIs #Innovation

"I’ve been privileged to work with some of the best UX designers in the world. I’ve never seen a design challenge as interesting as the one facing energy right now." medium.com/texturehq/your…

The power grid is no longer one-way. Homes are becoming power plants. Every EV is a mobile battery. Yet energy companies are stuck with legacy systems "because we've already invested so much." Time to evolve. texturehq.com/blog/sunk-cost…

But consumers aren’t just data points in an optimization model. They own these assets, and their experience—not just the potential to save money—is what will determine whether they participate. And at the center of this entire problem? Data. texturehq.com/blog/who-contr…

At Texture, we're taking the counterintuitive path: fewer people, but better. After 5 startups, I've learned this approach accelerates success even while burning capital faster. Senior folks make better decisions when they matter most. texturehq.com/blog/why-textu…

The unspoken conflict in DERs. texturehq.com/blog/who-contr…