A pregnant lady is approaching her due date and realizes she needs a car seat. To begin, she joins a couple of pregnancy Facebook groups to see what others are using. Then, she starts following parenting Instagram accounts. After, she looks up a couple of car seats and starts

Using everything I know about Meta ads, if I wanted to destroy a brand, here's what I'd do: 1. Not worry about unit economics and just get ads up. Who needs CAC, LTV, contribution margin, or profit calculations? Just throw money at Meta and hope for the best. 2. Use the same 3

In 2016, the value media buyers added was in the micro-hacks and account tweaks they used to play the algorithm better than others. In 2026, the algorithm is so good that there isn’t a human on earth better than it at finding you customers.

Bad BFCM: - Prep starts in Q3 (September/October) - Prioritizes new customer revenue only - Treating retention as a campaign (twice a year at most) - Setting up post-purchase flows once and never touching them - Flying blind on customer data (don't know returning vs new split) -