When disappointing campaign results happen, many marketers casually say, “The model did not work.” That may be true, but more often than not, something went wrong “before” or “after” the modeling process, says one data and analytics consultant. ow.ly/C3az50AQGpV

Brand communications play a vital role in sharing important information about the future of a business as it enters, manages through, and emerges from bankruptcy. Here are keys to effective #brandcommunications in support of Chapter 11 filings: ow.ly/5xYI50ARRCb

Landing Page Experience is one of three important criteria Google uses to assign an Ad Quality Score. Many people agonize over the right keywords and copy for their Google Ads, but they spend no time working on their landing page — this is a huge mistake. ow.ly/nhiO50AWHKP

No. 3: The use of SMS messaging has skyrocketed. ow.ly/F2Jz50AWIdV

"Customers want to feel like the message is personalized to them, and that cannot be done by using {FIRSTNAME} tags in an e-mail template." via Target Marketing targetmarketingmag.com/article/6-ways…

Let’s consider three scenarios where collaboration is essential and drill down into how we can all work together more effectively. ow.ly/JLu450AWI4R

In the education sector, remote education is not so easy for many students (and educators). At least that’s what a Marketing EDGE survey – conducted in late spring and released in a report last month – has revealed. ow.ly/spXk50B2P3Q

Wouldn’t you rather know exactly where to invest your marketing dollars, to understand what is working well and what should be improved? ow.ly/sDrz50B2Pel

TikTok’s growth is undeniable, and brands are clamoring to make it part of their social media campaign strategies. The only problem? TikTok isn’t the same as other social media platforms. These tactics can help: ow.ly/fzlO50B2PAl

One day, two in-depth courses for marketing professionals! Register for our virtual BRAND United University to brush up on the latest strategies and technologies in #printmarketing and #packagingdesign. 👉 university.brandunited.com

With A/B testing alone, there’s no way to answer a number of critical questions needed to improve the customer experience and, therefore, increase conversions. ow.ly/OGYs50B8xMY

The mindset you apply to your business operations in this challenging environment will determine if you succeed or fail. Historically, the companies that succeed through tumultuous times are those with leaders who have this characteristic: ow.ly/63oM50B8xmK

My latest Target Marketing article is up! I just had to write a little more about my cross-country move because it gave me a renewed appreciation for really digging into brand experience. targetmarketingmag.com/post/3-lessons…

Take a seekers' journey like @BillyCrystal did to improve your marketing. Why Marketers Should Force a Midlife Crisis on Their Brands via Target Marketing targetmarketingmag.com/article/brands…

As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling. ow.ly/Epr450B8xW6

"What this taught me is that brands need to actually go through their own customer experience." ow.ly/bMDI50B8y4u

Depending on how good it is, your data can enhance or thwart your #directmail marketing. Let's look at a few common data problems and ways to avoid them. ow.ly/8wZw50BaHI5

And what does this mean for direct mail marketers? ow.ly/6BvV50Be1fk

Look up from the spreadsheets and analytics platforms. Force a midlife crisis on your brand, your campaigns, your marketing collateral, even your own career. ow.ly/ATc550B9Oxf

The ability to identify and target audiences across TV platforms will become more streamlined as time goes on. As it does, the distinct superpowers of TV and digital will cease to be distinct. ow.ly/9zTw50Be0L7