🌐Smart #Marketing, Smarter Results: #AI's Role in B2B Business Growth🌐 Are you ready to get smarter marketing results through the use of #GenerativeAI? Dive into the last installment of my blog series via Thulium.co where I cast a knowing glance around the corner to what lies

It's time to maximize your #B2BMarketing ROI with #GenerativeAI! Tamara McCleary explains the importance of aligning #AI projects w/ business objectives, tracking key metrics like cost savings, revenue growth, engagement & customer satisfaction & more. thulium.co/the-6-critical…

Is your audience included in your #SocialMediaMarketing strategy? This is a great piece by my colleague Gage Grammer🫧 on the critical importance of #SocialListening — especially if you're a brand that wants to grow its awareness, presence, sales, content and more! If you're just

🌟 Celebrating Brilliance in AI Marketing! 🌟 I am deeply honored and humbled to be included in the '101 Women in AI Marketing' list by Women Love AI Marketing. This recognition is not just a personal achievement, but a collective celebration of the incredible women who are

Is your audience on social media ingrained into your #SocialMediaStrategy to amplify the brand voice and achieve your goals? Gage Grammer🫧 shares the #SocialListening opportunities you could be missing out on: thulium.co/the-power-of-s… #SocialMediaMarketing #B2BMarketing

Do you agree that the #FutureofWork calls for leaders who are not just visionaries but empathetic and approachable? I originally wrote this piece for employee appreciate day, but the content deserves another shout-out. As the CEO of a global #SocialMediaMarketing agency

Should we "fund the responsible rebels?" After reading this great article by Tom Davenport and John Sviokla, I'm now encouraged and inspired to read John's book "The Self-Made Billionaire Effect!" As the CEO of a global #SocialMediaMarketing agency, I love the idea of "fund the

Is the push for viral content creating a culture of sacrificing truth? As a veteran of the #DigitalMarketing world, I've witnessed firsthand the seismic shifts in our online landscape. From the rise of fake news to the unsettling emergence of #deepfakes, we're navigating

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🔑 Unlocking the Power of #EmployeeEngagement: What Neuroscience Can Teach Leaders 🧠 The data is clear: engaged employees drive #productivity and profitability. Yet, despite 12 years of Gallup research, only 30% of U.S. employees feel engaged at work, which plummets to a

Is #AI the Savior or Saboteur of #Education? 🤔 #GenerativeAI, hailed by many as the revolutionary future of education, is rapidly making its way into classrooms and corporate training programs. However, the impact of AI on learning might not be as straightforward—or as

Are you looking to understand #ROI in the context of #GenerativeAI, beyond traditional financial measures? While increased revenue and reduced costs are essential, it’s crucial to also consider intangible benefits like enhanced brand perception, improved #CX, and operational

🌟 Is Your Brand Ready to Ride the #PopCulture Wave? 🌟 True or false: "Engaging with trends should never come at the expense of your brand’s #trust and #authenticity." In the fast-paced world of social media, where trends come and go in the blink of an eye, leveraging trending

🚀 How do you foster a #CompanyCulture of curiosity and #adaptability within your team? In my article "Embrace the Unknown with 'I Don't Know' #Leadership," I explore the transformative power of saying, "I don't know." In our fast-paced business world, this bold admission is by

Has the shift in the #digital landscape brought opportunities, yet also introduced a darker element threatening the foundation of #trust? The rise of #FakeNews, #deepfakes, and #DigitalTwins has eroded trust in #SocialMedia, and as #marketing professionals, we have a significant

🎈 When you think about industrial gases, your mind might not immediately go to the helium in those colorful party balloons—but what happens when there's a helium shortage? Suddenly, your celebration is missing that extra lift! 🎈 In the latest episode of SAP's Better Together

🚀 Before diving into the world of #GenerativeAI for #B2BMarketing, it’s crucial to assess your needs and identify key areas where this #technology can make a significant impact. Our CEO Tamara McCleary shares a clear roadmap for effective integration: 🎯Start by evaluating

🚨 GenAI: A Game-Changer or a Growing Risk? 🚨 Generative AI is redefining the way we create, work, and innovate. From producing lifelike images and videos to automating workflows, the potential seems limitless. But as businesses embrace the advantages, there’s a pressing