Stephen Cheliotis (@tcba_london) 's Twitter Profile
Stephen Cheliotis

@tcba_london

Brand Research & Strategy; Global Brand Insight Direct, Gravity Global; Chair Superbrands & CoolBrands Council UK

ID: 56340795

calendar_today13-07-2009 10:36:21

719 Tweet

988 Followers

390 Following

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

For #PlasticFreeJuly & beyond, among other changes I'm rethinking my regular brands based on their plastic use. Was going to swap Tetley UK for Clipper Teas but is that fair - i.e. bbc.co.uk/news/uk-502606… - any knowledgable updates or alternatives for tea addicts?

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

While good to see @AndrexUK introducing greener packaging, out of curiosity why wrap in plastic at all? They used to wrap rolls in paper. On balance are Kimberly-Clark Corp.'s eco credentials really improving; % virgin pulp in rolls etc? Interested in informed responses #PlasticFreeJuly

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

Just made an online order for 4 items, assuming they'd come together; nope 4 separate deliveries! Why no option to group deliveries. Better 4 the planet, saves them money, more convenient 2 me. All round positive. I'll shop elsewhere nxt time. Frustrating & Crazy. #GreenRetail

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

Made my first order with progressive, eco challenger brand OceanSaver inspired by Plastic Free July; another bit of plastic reduced, more to go but I'm getting there #PlasticFreeJuly #Brands2Watch

Made my first order with progressive, eco challenger brand <a href="/OceanSaverDrops/">OceanSaver</a> inspired by <a href="/PlasticFreeJuly/">Plastic Free July</a>; another bit of plastic reduced, more to go but I'm getting there #PlasticFreeJuly #Brands2Watch
Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

Didn't take long did it! Britain is already breaking its promise of better bee protections by allowing a bee-killing poison banned in the EU to be used on our fields! Let’s build a massive buzz to stop this. Sign & RT: fb.avaaz.org/campaign/en/uk…

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

Guarantees now from Sky Sports & others not to broadcast this breakaway will help curtail disgraceful plans. Huge reputation damage coming to the clubs involved, J.P. Morgan (if true) & all thinking of being involved! #greed #SuperLeague skysports.com/football/news/… via Sky Sports

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

I was curious whether the UK breakaway clubs key sponsors have a POV on the plan to destroy English football but looking at the brands I doubt local 'legacy' fans are a high priority. I hope I'm wrong Standard Chartered AIA Group Limited Emirates Etihad Airways Chevrolet #SuperLeaque

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

Does the recent #SuperLeague debacle mean Ratner can finally be replaced as the go to example for swiftly destroying your own brand value; will we be saying 'don't do a Glazer' or 'he's done a Kroenke'? I guess it doesn't have the same ring about it though #SuperLeagueOut

Mike Galsworthy (@mikegalsworthy) 's Twitter Profile Photo

Led by Donkeys and Hassan Akkad حسان عقاد have done it again. This is an absolutely phenomenal video, exposing how the Govt left our borders wide open to Covid-19 for a year... whilst focusing their “border controls” attention on a few migrants in the channel.

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

Really! Makes sense cleaning up your brand architecture but this new brand name approach is wrong on so many counts, the biggest thing though is that it feels the opposite of authentic... Standard Life Aberdeen changes name to 'Abrdn' via Hargreaves Lansdown hl.co.uk/shares/stock-m…

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

Advisers to @SLA_plc should have explained to @StephenBirdSLA that brand name and brand are not the same. Introducing a stand out name does not make a differentiated brand. I've no idea what's different about them compared to rivals CityAM cityam.com/standard-life-…

Greenpeace UK (@greenpeaceuk) 's Twitter Profile Photo

“Why are you talking such rubbish?” With days to go till global climate talks, Jolyon Rubinstein takes to the streets to rally support for the UK’s “radical” plans to tackle the climate crisis 😉

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

Could anyone keep up with the high speed sale pitch, sorry #Budget2021. @RushiSunak is clearly not a believer in the climate crisis, barely a mention and a tax cut on domestic flights, seriously! Beyond the bluster, in reality this was disappointing and a wasted opportunity

Stephen Cheliotis (@tcba_london) 's Twitter Profile Photo

Was there a business case for privatising Channel 4 Rt Hon Michelle Donelan? I can't recall seeing one, not a convincing one anyway; just lazy dogma about private ownership. If you're actually using evidence now then I look forward to a change in approach cityam.com/govt-looks-at-…

Marion Langford 🌠💙🇺🇦 (@lallylangford) 's Twitter Profile Photo

This is dynamite from Kaveh Solhekol on Sky Sports News. Absolutely nails it. He has the Tories and BBC on toast. Well done!! 👏 Take 2 mins and watch👇#garylineker #ImWithGary #MOTD #ToryFascists