TheBusinessModelCo (@tbmcthoughts) 's Twitter Profile
TheBusinessModelCo

@tbmcthoughts

The Business Model Company is a collection of pioneering new model experts creating future fit agencies and marketing organisations.

ID: 907948144696098817

linkhttp://www.thebusinessmodelco.com calendar_today13-09-2017 12:44:41

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15 Followers

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How Agile Inspires Better Margins by Tim Williams What do effective pricing and agile development have in common? Quite a lot, it seems. Full Article: lnkd.in/erMZaTe

How Agile Inspires Better Margins by <a href="/TimWilliamsICG/">Tim Williams</a> 
What do effective pricing and agile development have in common? Quite a lot, it seems. Full Article: lnkd.in/erMZaTe
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How Time-Based Billing Is Destroying The Agency Business by Tim Williams When agencies decided to move away from the commission system and adopt the time-based billing system used by law firms, they unhooked this alignment of economic incentives.... preview.tinyurl.com/yddlc5vc

How Time-Based Billing Is Destroying The Agency Business
by Tim Williams When agencies decided to move away from the commission system and adopt the time-based billing system used by law firms, they unhooked this alignment of economic incentives.... preview.tinyurl.com/yddlc5vc
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You're not overservicing, you are underscoping by Tim Williams The vast majority of agency assignments haven’t been properly scoped and the foundation of the problem is the way “scope” is defined in the first place...tinyurl.com/yafo37tj

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Agency professionals are largely having the wrong conversation, driven by the wrong language. We should aim to use the value-oriented language of sellers, not the cost-oriented language of buyers. bit.ly/2MfHOzr

Agency professionals are largely having the wrong conversation, driven by the wrong language. We should aim to use the value-oriented language of sellers, not the cost-oriented language of buyers. bit.ly/2MfHOzr
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How many business leaders have stopped to consciously identify, examine and modernize the interlocking pieces of their business model framework? Tim Williams discusses rebuilding the business model at tinyurl.com/yc8r6nfx

How many business leaders have stopped to consciously identify, examine and modernize the interlocking pieces of their business model framework? <a href="/TimWilliamsICG/">Tim Williams</a> discusses rebuilding the business model at tinyurl.com/yc8r6nfx
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'To capture your value, you must communicate your value'. The work and solutions provided by your firm have likely created millions of dollars of value for your clients. How much of that value have you captured? Tim Williams TheBusinessModelCo tinyurl.com/ya2ge3fv

'To capture your value, you must communicate your value'. The work and solutions provided by your firm have likely created millions of dollars of value for your clients. How much of that value have you captured? <a href="/TimWilliamsICG/">Tim Williams</a> <a href="/TBMCthoughts/">TheBusinessModelCo</a>  tinyurl.com/ya2ge3fv
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'Stop selling orders and start solving problems' by Tim Williams - The decline in the perceived value of advertising agencies can be closely correlated with their increasing propensity to fulfill “scopes of work” rather than solve client problems. lnkd.in/erkBY8E

'Stop selling orders and start solving problems' by <a href="/TimWilliamsICG/">Tim Williams</a> - The decline in the perceived value of advertising agencies can be closely correlated with their increasing propensity to fulfill “scopes of work” rather than solve client problems. lnkd.in/erkBY8E
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'How to stop fretting about procurement' by Tim Williams If you’re a professional service firm dealing with procurement, the only way to win the game is to change the game. Read on at: lnkd.in/dMKTDEV

'How to stop fretting about procurement' by <a href="/TimWilliamsICG/">Tim Williams</a> 
If you’re a professional service firm dealing with procurement, the only way to win the game is to change the game.  Read on at: lnkd.in/dMKTDEV
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The question isn't "who is taking marketing in-house?" any more; it's "who isn't?" Insightful article that offers a model for in-housing decisions by Daniel Gilbert of Brainlabs

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We are what we measure. In life and in business. So if the key measurement in our firm is billable time, guess what kind of internal behavior we’ll get? Read on at lnkd.in/duJGx3S by Tim Williams

We are what we measure.  In life and in business. So if the key measurement in our firm is billable time, guess what kind of internal behavior we’ll get? 
Read on at lnkd.in/duJGx3S by <a href="/TimWilliamsICG/">Tim Williams</a>
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You are what you charge for. Charge for labor and you’re manual workers. Charge for solutions and you’re knowledge workers.

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Every client is different so a holding company model may not be right. What is clear is more clients should explore a new model. campaign live Will more clients follow Unilever in adopting a holding company model tinyurl.com/y4ltyjc3

Every client is different so a holding company model may not be right. What is clear is more clients should explore a new model. <a href="/campaignlive/">campaign live</a>  Will more clients follow Unilever in adopting a holding company model tinyurl.com/y4ltyjc3
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Couldn’t agree more. Although there is still a case for generalists in key senior leadership roles. "Unilever chief Alan Jope: the marketers of the future will be specialists" The Drum tinyurl.com/yxh2rwjo

Couldn’t agree more. Although there is still a case for generalists in key senior leadership roles. "Unilever chief Alan Jope: the marketers of the future will be specialists" <a href="/TheDrum/">The Drum</a>  tinyurl.com/yxh2rwjo
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If you’re willing to spend a little more of your intellectual capital on a customer-focused content marketing program for your firm, you can spend a lot less of your financial capital on business development. Read on from Tim Williams at bit.ly/2GgDLBn

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Unless you’re running a regulated public utility, can you imagine working in a business that places a cap on its profits? Actually, there are countless thousands of such organizations: they’re called professional service firms: bit.ly/2uI3a4u

Unless you’re running a regulated public utility, can you imagine working in a business that places a cap on its profits? Actually, there are countless thousands of such organizations: they’re called professional service firms: bit.ly/2uI3a4u