Social technologies drive biz model innovation: poised to play a greater role in how companies are organized, managed. lnkd.in/PEdPH3

Routine = brain drain. lnkd.in/wUG49w

Consumers as browsers are deliberative, while buyers are implementation-oriented. The implication for marketers ... lnkd.in/VDRBYA

Consumers as browsers are deliberative, while as shoppers, consumers are implementation-oriented. The implication for …lnkd.in/VDRBYA

Articles speaks to the importance of combining techniques like Biometrics with conventional research methods. lnkd.in/6qWvmR

Text your mood along with your message anyone? lnkd.in/Zw8UZW

According to this study, ads are seen 40% of the time on Facebook's Timeline compared to 80% in the old pages format. lnkd.in/TffVQx

Narrative is the basic organizing principle of memory; coherence, not accuracy is the main objective.The mind will inv…lnkd.in/hPSrNw

attending customer insight conference at Yale SOM.

marketing is about asking the right questions. Anil Menon Cisco

2013 - 91 pct of all internet traffic is video. Cisco

facebook believes its next billion users will come from mobile. Tom Arrix

Pros and cons of relying on natural language metaphors to understand complex social and political issues. lnkd.in/39Ti2U

Brain imaging to explore the mechanics of reading, and why we prefer a complex narrative. lnkd.in/SJWptR

Create more powerful content with emotionally-charged adjectives. lnkd.in/T2NFBJ

PredictGaze claims to turn a laptop or tablet camera into an eye tracking platform. lnkd.in/Drp-yT

McKinsey - use text analytics to enhance credit-risk models. bit.ly/ZKWXik lnkd.in/a6Pc7t

Eric DuPlessis of MB believes it's important to measure mood and not just emotion when researching consumer behavior. bit.ly/ZlQWm8

Stories activate more areas of the brain than presenting bulleted facts. lnkd.in/63ZwGw