In this year's #SuperbrandsEA #consumersurvey, the highest gainer was @ M-KOPA; climbing up from the 36th to 6th position from 2022 to 2024, respectively. This can be attributed to the rising cost of living experienced over the past two years that has seen consumers gravitate

For the first time ever, our #consumersurvey featured 3 media brands. In February 2024, Forbes reported that subscriptions to streaming services halved in 2023, revealing a global trend of consumers moving away from paid brands. Locally, this shift is clear as seen in the

#consumerinsight With the increased adoption of e-commerce, consumers are now researching products more thoroughly before making purchase decisions. This is explained further in the #consumersurvey, some consumers are emphasizing differentiation and avoiding brands that are

In the #SuperbrandsEA #consumersurvey, #brandspotlight is on Supa Loaf Official for its high ranking which comes as no surprise. With over 50 years of strong heritage and consistent quality, it has become a trusted name among consumers. Bread remains a staple food for many

Welcoming onboard rahapremium as a #Superbrand 2024 - 2026. Pictured here is Superbrands East Africa's Project Director, Jawad Jaffer along with Irfaan Jaffer (extreme right) presenting the Superbrands certificate to Maureen Muthoni Comba - COO, Jackline Comba - Head of

rahapremium gets recognised by Superbrands. In East Africa, Superbrands focuses on brands that not only exhibit strong market presence but also demonstrate innovation, consumer trust, and a significant impact on the market dynamics. Brands recognized by Superbrands are those

Welcoming onboard E-PLUS MEDICAL SERVICES as a #Superbrand 2024 - 2026. Pictured here is Superbrands East Africa's Project Director, Jawad Jaffer, presenting the Superbrands certificate to Managing Director, Susan Ng'ong'a, with Medical Director, Dr. Christine Memusi, PR & Communications

According to the #SuperbrandsEA #consumersurvey, Bamburi Cement PLC maintained its position in the Top 10, driven by Kenya’s growing population and rapid urbanization. #Kenyanconsumer #Consumerbehaviour #SupebrandsEA

Customer loyalty depends on the quality of feedback and the improvements we implement based on it," notes the team at Tembosteelsug . Listening to your customers is more than just good practice; it's a pathway to loyalty and growth. Consider this: How effectively does your

"Whatever you put out there must build the brand," emphasizes Alliance Media - Billboard & Airport Advertising . In the realm of advertising, every message counts. Is your brand making every impression count? Consider this: How can your marketing strategies more effectively

Welcoming Poa Tanks onboard as a #Superbrand. Established in 2011, the brand has continuously produced top quality roto moulded products based on individual requirements using the latest technology. Pictured: Superbrands Project Director Jawad Jaffer presenting the Superbrands

According to Tanzanian statistics, 40% of the citizens are low middle-income earners, and therefore we aim to provide affordable market products that are good quality," explains Abdul Twalib, Asas Dairies Ltd Ally. Balancing affordability and quality isn't just a business

Jagdish Srivatsava, CEO @ Modern Steels group explains that regular market reviews are essential to stay ahead of trends, understand customer needs, and identify growth opportunities. Are you consistently evaluating your market landscape? How are you ensuring your brand stays

Some of the best brand marketing campaigns I've encountered recently support the community, from the health sector to sports industries, says Pius Paul of ITV Tanzania . By raising awareness and featuring the latest news in these categories, these campaigns not only reach a wider

Celebrating a #holeinone at @ SigonaGolfClub, sponsored by Superbrands East Africa. Pictured: Fareedh Kana, Brand Liaison Director at Superbrands East Africa, presenting to John Keru, Chairman of Limuru Golf Club.

#Bestinclassbrands With a mission 'built to last', Transtrailers ltd Limited was inspired by the African terrain to address the need for high-quality trailers that are durable and cost-effective to maintain. Having been in the business for over 40 years, the brand has grown to

#Bestinclassbrands Established in 2011 from a passion for agriculture, rahapremium has made significant strides in the Kenyan market, now producing high-quality animal feed that quickly moves off supermarket shelves. It has become a consumer favourite and is honoured as a

#Bestinclassbrands. Poa Tanks, awarded as a Superbrand for 2024-2026, has strategically positioned itself within major cities to enhance accessibility and ensure convenient service delivery. Committed to achieving total quality satisfaction, the brand produces top-quality

#Bestinclassbrands Committed to 'crossing borders for critical medical care,' E-plus continues to expand its presence across East Africa, prioritizing its consumer needs to ensure that distance is not a barrier to receiving urgent medical care. We are excited to celebrate