We've all been there in prospecting. We've hit a rut...plateauing and struggling to find new business. In this episode of The Inches podcast, we dive into strategies to help you get out of that rut while opening segments for your sponsorship team. theinches.buzzsprout.com/142018/1512787…

Have a sponsorship activation that just isn't driving redemptions for your sponsor? Not an uncommon problem we see with teams & brands. We found the solution with our activation implementations; The Prizing Triangle. Check out more below. blog.sqwadhq.com/2021/08/26/usi…

We're celebrating 25 seasons and the players who helped shape our history ⛈️ The results from our fan vote are in! Meet the next five members of your Storm 25 👇

In sports sponsorship, we often get bogged down in "assets" - think "How many signs can I sell?". But fans see 3,000+ ads per game, and they become numb to logos. Fans crave unique interactions, not just logos. Check out our latest post to dive in! blog.sqwadhq.com/2022/09/21/mor…

Playoffs aren't promised...and championships for most teams are a rare privilege. On this episode of The Inches Podcast, we dive into the 3 Do's and Don'ts of sponsorships when it comes to playoffs and championship games. theinches.buzzsprout.com/142018/1528771…

Holidays have become a staple in sports. But how can we build them into our sponsorship packages to bring value? In this episode, we dive into how you can maximize the value of your more popular holidays...as well as some of the less-known ones. theinches.buzzsprout.com/142018/1536600…

What's the worst thing you can be as a sponsor of a sports team or event? J.A.S. Just Another Sign. Our CEO, Nick Lawson, dives in more below on the risks of being J.A.S. and how your brand or team can combat this. blog.sqwadhq.com/2024/06/20/her…

In any advertising, results take time. Especially when the buying cycle is long for a sponsor. So how can we manage our sponsor's expectations when they grow impatient for results? We dive in on this episode of The Inches podcast. theinches.buzzsprout.com/142018/1540213…

Our goal in sponsorship is to find the right balance between what we charge and the value it brings to the partner. In this episode, we dive into what to do when your proposal is not quite what the sponsor was expecting. theinches.buzzsprout.com/142018/1562122…

We all have those trusted, off-the-shelf activations. But is it enough to just pull them off the shelf and sell them as-is? We dive into how to creatively customize your go-to activations to deliver more value to your sponsors and prospects. theinches.buzzsprout.com/142018/1570497…

It’s that time of year again—our favorite episode to record! 🙌 We explore 5 game-changing predictions for the sponsorship industry in 2025. From emerging trends to actionable strategies, we’re breaking down how YOU can stay ahead in the new year. theinches.buzzsprout.com/142018/episode…

What does 2025 have in store for sports sponsorships? Check out our CEO's 2025 predictions for the sports sponsorship industry and how you can take advantage as a team or brand in the coming year. blog.sqwadhq.com/2025/01/05/202…

It's 2025, the new year. A fresh start to reset, refocus, and refresh your sponsorship strategies going into 2025. Check out the 5 New Year's resolutions that our CEO Nick has for the sponsorship industry on this week's episode of The Inches Podcast. theinches.buzzsprout.com/142018/episode…

2025 is almost 1/12 of the way over. It's not too late to make some commitments to the new year in the sponsorship industry. Check out our 5 Sponsorship New Year's Resolutions for 2025. blog.sqwadhq.com/2025/01/12/202…

Gone are the days when a simple logo slap was enough. Today, sponsors expect real fan engagement. In this episode of The Inches Podcast, we break down the 3 questions you must ask to guarantee your activations drive value for both team & sponsors. theinches.buzzsprout.com/142018/episode…

If you are in sales, you've been met with this objection. "I don't have the budget". We dive into how to work through this objection with your prospects, and how you can set up your sales meetings to make it less likely to come up. theinches.buzzsprout.com/142018/episode…

Another year, another lineup of Super Bowl ads that had us (hopefully) remembering the brands behind them. In this episode of The Inches Podcast, we break down the biggest winners, the surprise standouts, and the ads that might have missed the mark. buff.ly/3CMRXDf

🚨 New Club Partnership 🚨 We’re teaming up with @BrooklynFC to power digital matchday activations that bring fans closer to the action — and deliver sponsor ROI. Welcome to the squad 👊 🔗 Read the release: sqwadhq.com/sqwad-brooklyn…

🚨Your sport doesn’t need ESPN to sell big-time sponsorships. Roller derby, pickleball, cornhole—these niche, local sports have one thing big leagues don’t: Hyper-loyal, tight-knit communities. We just dropped an episode breaking it all down. 🎙️👇 🔗 theinches.buzzsprout.com/142018/episode…

🎯 Fans aren’t targets. They’re the compass. The best sponsorships aren’t the loudest—they’re the ones that listen. Here’s how to build activations that feel personal, not promotional: blog.sqwadhq.com/2025/05/31/the…