A series of elite badminton events are coming to China in the upcoming years. For Lund and the BWF, they have an ambitious mission make #badminton "the sport" in #China. Read our full interview with Thomas Lund, Secretary General of BWF➡️en.ytsports.cn/news-5281.html

During #SportAccord 2024, Yutang Sports took an in-depth conversation with Yiannis, CEO of OBS, who reacts to the digital transformation of media broadcasting ecosystem and OBS' innovative strategies for #Paris2024. #WhereSportMeets Read more➡️ en.ytsports.cn/news-5282.html

Innovations are making #Paris2024 much special on media broadcasting, and technology has been playing a significant role in keeping #OlympicGames highly relevant to younger generations worldwide. Read our full interview with Yiannis, CEO of OBS➡️en.ytsports.cn/news-5282.html

No matter how tech innovations will be used, the core principle remains unchanged for OBS, which is to tell more compelling, interesting, and inspirational stories about #athletes and #Olympics. Read our full interview with Yiannis, CEO of OBS➡️en.ytsports.cn/news-5282.html

Short form content has been much more prevailing under the digital era. But it is far from enough for OBS, as more works need to be done to maximize the media value of #OlympicGames. Read our full interview with Yiannis, CEO of OBS➡️en.ytsports.cn/news-5282.html

At #Paris2024, a great number of innovations on media broadcasting will work on the basis of #AI, supporting media broadcasters like OBS to better promote very positive values for the world. Read our full interview with Yiannis, CEO of OBS➡️en.ytsports.cn/news-5282.html

Additions of new Olympic disciplines have been greatly supporting the IOC to target young generations, while OBS also has a clear mission to tell the story of the new sports with creative ways. Read our full interview with Yiannis, CEO of OBS➡️en.ytsports.cn/news-5282.html

During #SportAccord 2024, Yutang Sports had an in-depth conversation with Andreas Zagklis, Secretary General of FIBA Basketball, who shared insights on FIBA's strategic planning, development goals, and prospect on Chinese market. #WhereSportMeets Read more➡️ en.ytsports.cn/news-5284.html

Lead by Zagklis, the strategic roadmap of FIBA for the 2019-2027 cycle has been driving the organization to innovate and make positive impact both on and off the court. #basketball Read our full interview with Andreas Zagklis, Secretary General of FIBA Basketball ➡️en.ytsports.cn/news-5284.html

Championed by the young, the #3x3Basketball has been demonstrating significant value as one of the most popular urban sports disciplines🔥 #ThePowerofSport Read our full interview with Andreas Zagklis, Secretary General of FIBA Basketball ➡️en.ytsports.cn/news-5284.html

Following the organization's roadmap in #China, FIBA is now working closely with Chinese Basketball Association to promote #basketball sport and make good use of event legacy. Read our full interview with Andreas Zagklis, Secretary General of FIBA Basketball ➡️en.ytsports.cn/news-5284.html

Supported by two #Olympic disciplines and driven by digital innovations, #FIBA now has an all-round strategy to target and satisfy fans around the world with diverse demographics. Read our full interview with Andreas Zagklis, Secretary General of FIBA Basketball ➡️en.ytsports.cn/news-5284.html

With #WomeninBasketball being one of its three strategic priorities, FIBA is fulfilling its duty to give stakeholders sufficient opportunities and bring the sport to the next level. Read our full interview with Andreas Zagklis, Secretary General of FIBA Basketball ➡️en.ytsports.cn/news-5284.html

Eyes on #basketball development, FIBA has a clear objective build a clean network of competitions that always gives players worldwide clear access to high level basketball. Read our full interview with Andreas Zagklis, Secretary General of FIBA Basketball ➡️en.ytsports.cn/news-5284.html

Our special expert column from Professor Simon Chadwick, who shares insights on the growing sponsorship maturity of #Hisense and other Chinese brands in the past #EURo2024 and prospect on future challenges of long-term brand development. #HisenseMoreThanABrand en.ytsports.cn/news-5285.html

🚀 Diverse speaker lineup, critical discussions, lots and lots of meaningful networking & record-breaking attendance of 400+ delegates! 🌟 This is #IFForum 2024 in a nutshell! 🤝 This is where the global #sport leaders got together and examined how IFs can ensure they are

All eyes on Istanbul for the upcoming #SportAccord 2025 🔥🔥

Breaking news - SportAccord has confirmed that Istanbul, Türkiye, will host the SportAccord Convention 2025 from 9 to 12 June. #SportAccord #Sportbusiness Read more ➡️ en.ytsports.cn/news-5287.html

The SKEMA Publika, an independent international think tank Affiliated with SKEMA Business School, has released its first annual sport and soft power ranking, where #USA takes the 1st position and #China has claimed a promising 4th place #Sports Read more➡️en.ytsports.cn/news-5288.html

According to Professor Simon Chadwick, one of the report’s researchers and authors, the power of sport has been helping countries across the world to enhance their soft power and build influence, while the ranking might prompt further interest in this very important field.