I spoke with Carl Thomas Carl Thomas for "The Best Boss Ever" podcast. It was a good opportunity to discuss the sponsorship industry and reflect on how some of my bosses influenced my career youtube.com/watch?v=edEXE_…

Sports Betting: "It shouldn't be this easy to lose this much." I couldn't agree more with Last Week Tonight. In a few years, we will look back and ask ourselves: how could we let that happen? youtube.com/watch?v=Pxvfy4…

Quanto investir em ativação vs. em contratos? Muitos vendem a ideia de um "número mágico", mas isso não existe. Esse é o tema do meu artigo do mês no Meio&Mensagem. meioemensagem.com.br/opiniao/o-nume…

Excellent Budweiser! The brand sent celebratory cans of Budweiser Zero to goalies who did not get scored on by Alex Ovechkin at any point during their careers. (via Yahoo Sports)

The 2025 Super Bowl (which happened 11 weeks ago) featured 81 ads from 65 different advertisers. I pay a lot of attention to ads and can remember 3 of them. An average fan can’t do much better.

Dear Google Pixel, excellent work! I wish I had done this one myself. nytimes.com/athletic/63206…

Excellent plan and execution. AC Milan ultras stage a choreographed "Go Home" protest against the club’s Red Bird Capital owners. nytimes.com/athletic/63800…

One of the best event websites in sports. Good work by Wimbledon and IBM. wimbledon.com/index.html

What to sponsor when you can sponsor anything? This is a question the richest companies often face. These are the answers the beverage brands found this summer.

That was very funny. I feel for official sponsor Barclays Bank though. livingstonenterprise.net/stories/wimble…

Please, never use this in public. In _____ (insert country), _____ (insert sport) is more than a sport; it is a religion.

Conversei com o Márvio dos Anjos (para um especial no Jornal O Globo) sobre como a torcida é o futebol vai se conectar no futuro. A resposta passa pela integração dos serviços e foco no relacionamento com o torcedor. oglobo.globo.com/google/amp/100…

— Faz um canal no YouTube! Aqui está. Fiz melhor, aliás, porque não é um canal só meu. Vamos estrear nesta sexta-feira um programa de entrevistas em parceria entre Sport Insider e N Sports. Com conteúdo do Sport Insider, transmitido no YouTube e demais plataformas da N Sports.

For years, OnlyFans was synonymous with a digital revolution in the adult-entertainment industry. In 2025, they are attempting something quite different: to be taken seriously in the world of sports. My article to Meio&Mensagem: sportbyfort.com/blog/f/the-new…