A mid-year refresh is about being smart, strategic, and surgical: doubling down where you're gaining traction and adjusting where you're falling short. @GiniDietrich shares a step-by-step process to evaluate your 2025 results so far. bit.ly/4jHhUEy

The PESO Model® is stepping onto the enterprise stage! Travis Claytor, APR explains how we're turning the framework into systems for communications teams. https://spinsucks.local/uncategorized/peso-model-enterprise-licensing/

What was true when you built your communications plan late last year might look a little different now. On Spin Sucks, @GiniDietrich walks you through a mid-year review. bit.ly/4jHhUEy

"Integrated work isn't a luxury. It's the backbone of effective storytelling." Travis Claytor, APR shares why the PESO Model® is the future for enterprise marketing and communications. https://spinsucks.local/uncategorized/peso-model-enterprise-licensing/

Communications leaders are no longer just those who make the brand look good; they're expected to drive it forward. Travis Claytor, APR shares how operationalizing the PESO Model© helps leaders meet a higher standard. https://spinsucks.local/uncategorized/peso-model-enterprise-licens...

Communicators who adapt mid-year will lead by year-end. Gini Dietrich has your 2025 refresh roadmap ➔ bit.ly/44Vlrdx #Comms #Leadership

If your PESO Model© strategy feels flat, it's probably missing one thing. Gini Dietrich is here to diagnose it for you bit.ly/3RNxx0P #PESOModel

The PESO Model isn't about doing a little of everything. It's about building something bigger than any one piece could deliver on its own. On Spin Sucks, @GiniDietrich explains how to achieve true integration. bit.ly/4iKXwRn

While full PESO Model integration is the goal, you can easily start with pairs to make it less overwhelming at first. @GiniDietrich shows you how this week on Spin Sucks. bit.ly/4iKXwRn

If you want to know what's really happening in a company, sit with the learning team. Shelly Verkamp explains how learning will power the future of the PESO Model©. bit.ly/3GN07gl

What happens when your paid, earned, shared, and owned media actually work together? Answer: measurable magic. Gini Dietrich shows you how. bit.ly/4kgCxHd

If you've ever avoided measurement because "math is hard"… Gini Dietrich has the perfect article for you! bit.ly/4kgCxHd

If you're choosing a tactic from each media type and calling it the PESO Model©, you're missing the point. Gini Dietrich walks you through how integration changes everything bit.ly/3RNxx0P

Choosing one tactic from each media type isn't integration. It's noise. Gini Dietrich has a step-by-step process to ensure your PESO Model© program is working FOR you bit.ly/3RNxx0P

Learning isn't a checkbox; it's a strategic advantage. Shelly Verkamp is here to help PESO Model© implementors make that transformation happen! bit.ly/3GN07gl

Are you using the PESO Model© to its full glory? Crazy times like these are exactly why we built it. Gini Dietrich describes how to leverage it ➔ bit.ly/44Vlrdx

Stop counting clicks. Start proving outcomes. Gini Dietrich describes what and how to measure what matters in your PESO Model© program bit.ly/4kgCxHd

What do crocheting and the PESO Model© have in common? Maybe more than you'd think. Shelly Verkamp shares what crafting has taught her about the stages of learning. bit.ly/3ZMe6cV

Data storytelling isn't about charts. It's about decisions. Gini Dietrich breaks down how to make your metrics matter to the business bit.ly/4mIvE3F

Your job isn't to show your work. It's to show what it means. Gini Dietrich has a no-fluff guide to smarter, story-driven marketing reports. bit.ly/45BAM3q