Not all CPL programs are created equal.  Check out our newly updated ebook: “8 Tips for Content Syndication Success.” Discover tips on lead filters, vendor negotiation, sales follow-up and more.  

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#CPL #contentsyndication #contentmarketing

According to a new report, marketers should wait up to 2 days before following up with content leads. Why? Learn more and discover 4 other key content trends on our blog. 

okt.to/YF4aOI #contentdevelopment

More than 30% of email recipients use Gmail, which “clips” any messages larger than 102 kb.  Does that mean you should always send shorter emails to Gmail users?  Not necessarily.  

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#emailmarketing #gmail #MOPS

Discover 3 simple, common sense tips that can make your webinar emails stand out from the pack.  Learn more on our blog.  

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#webinars #emailmarketing #copywriting

Marketing is often misunderstood and under-appreciated as a role within an organization.  As marketers, how can we change that? 

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#B2BMarketing #Marketing

Are registration forms a thing of the past? Not according to a new report, that says demand for gated content has increased 77% since 2019. Read more on the Spear blog.  okt.to/ZkLOxI #contentdevelopment

Longer buying cycles and larger buying groups are just two of the challenges faced by SaaS marketers.  Learn more from our partners at Oktopost. 

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Have you welcomed AI onto your content marketing team? AI-powered tools and techniques have the potential to bring invaluable assistance to 
your content and marketing work.

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#B2BMarketing #AI

The most popular type of B2B content asset generates almost 40% of demand, according to a new report. Learn more on our latest blog post. 
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#contentmarketing #contentdevelopment

The right agency partner can be the key to your company making the most of your demand generation investments. When and why should you make that leap? 

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#DemandGen #B2BMarketing

AI Tip of the Day: You can paste a YouTube link into Gemini and generate a transcript or summarize key points, down to a specific speaker.  If you’ve ever hit rewind to capture quotes or extract data points from your YouTube webinar, this is game-changing. 
#Webinars #AI

“… every word of copy in a Webinar invitation needs to sell the value of the event, and why it’s worth 30, 40 or 60 minutes of my time.” Looking to give your Webinar copy a facelift? Check out these hot tips.

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#webinars #emailmarketing #copywriting

Is poor copy or design sinking your email campaigns?  Discover how to maximize conversions by upping your creative game in our on-demand webinar.
 
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#emailmarketing #B2BMarketing

If you’re unknowingly using only B2C metrics to measure social media performance, you’re not getting the full picture.  Learn the metrics that matter for B2B marketers. 

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#B2BSocial #B2BMarketing

Webinar invitations are drowning in a sea of sameness. In our latest blog post, Spear’s Howard Sewell shows how to break through the noise and drive registrations.  

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#webinars #emailmarketing #copywriting

“Garbage In, Garbage Out” applies to AI tools like ChatGPT too. Learn how to train ChatGPT to give you what you need to work at your best. 

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#AI #ChatGPT #MarketingAI

How are B2B marketers making the most of LinkedIn’s 1 billion+ users? CMI’s experts tell you how to crack the LinkedIn code. 

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#Content #LinkedIn #B2BMarketing

Not all CPL programs are created equal.  Check out our newly updated ebook: “8 Tips for Content Syndication Success.” Discover tips on lead filters, vendor negotiation, sales follow-up and more.

okt.to/Miexj2

#CPL #contentsyndication #contentmarketing

AI tools can help marketers work more efficiently and effectively. But it’s important to make sure that an AI tool supports your existing goals rather than changing those goals so you can use the hottest new tool. 

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#AI #B2B

What do the best lead nurture programs have in common? It starts with focusing less on automation and more on intention and engagement. 

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#LeadNurturing #B2B