Slow rural consumption over several quarters worries FMCGs, writes Shuchi Bansal hindustantimes.com/cities/mumbai-… Hindustan Times Meenal Baghel

BlinkIt wants to be a one-stop shop for any and all retail needs, even as many other players in the field have succumbed to the poor unit economics of the business. Can Blinkit keep delivering? Suneera answers: livemint.com/companies/from…

India’s bustling streaming sector faces multiple challenges epaper.hindustantimes.com/Home/ShareArti…

Over the past few years, I’ve been super intrigued and often amazed by the fast-evolving culture of beauty wrt the cosmetic & makeup industry that’s intertwined with the Infleuncer industry today. This story capture it really well, and you can read my thoughts here. Link to the

Digital content creators change beauty culture expanding opportunities for brands

On the utility of useless gifts. Scented candles, photo frames and the like. Today in the TOI

Film industry’s content and content monetization challenges are real

It’s yet another summer of discontent for the Indian film industry, writes Shuchi Bansal hindustantimes.com/cities/mumbai-… #Bollywood #Tollywood #Cinema

Sachin Tendulkar and MS Dhoni remain prized ambassadors for brands across categories

Indians are thronging live shows and willing to pay for unique experiences boosting the events business

God's own country going through hellish times! The headlines are all utterly bleak. With so much fever (11,618 hospital admissions for fever in state - dengue, swine flu, bird flu et al), Kerala now considering banning poultry farming in Alleppey till March 2025. #kerala

A major shake-up at HCCB businessline

Magnificent win. A slap on the face of her detractors.

India is a long-term proposition for Disney: Co-Chairman Alan Bergman ⁦businessline⁩ thehindubusinessline.com/companies/indi…

“The health trend is much wider in the metros. It is led by higher levels of education especially among women,” says Kannan Sitaram co-founder, Fireside Ventures. Via Hindustan Times and Shuchi Bansal hindustantimes.com/cities/mumbai-…

In today’s Hindustan Times, I and Naresh Gupta share our views with Shuchi Bansal on Fanta's 2025 “Fanta Mangta” campaign. Why did Coca-Cola settle for a creative shortcut instead of crafting something fresh? Link to article: epaper.hindustantimes.com/Home/ShareArti… Hindustan Coca-Cola Beverages

My take in this piece by Shuchi Bansal in today’s Hindustan Times | Cultural context is important, yet the most effective ads are not just built on broad cultural insights, but on small instantly relatable slice-of-life moments: a fest ritual, a turn of phrase or an Indian quirk.

Narendra Modi Piyush Pandey: Trailblazer who rewrote ad grammar with wit, local tropes and a Hindi heart Shuchi Bansal ✍️ hindustantimes.com/india-news/piy…

How long do you think HDFC Bank will take to transfer the money from your account to your nominee's after you die? Public sector banks get a bad rap, but it's been more than a year and we have not been able to get funds transferred from my now deceased husband's account in the