CVCs generally have a shallow understanding of their portfolio co’s key competitors, limited to core strengths and weaknesses and basic knowledge of product or service lines. They lack detailed information on products, clients, fin performance, key employees, and other areas.

Good CI gathering can fill in the gaps. Investments in gathering CI can pay-off for CVCs by giving them a unique, close-up view of the competitive landscape in which their portfolio co's operate.

My CI approach starts with the following: Competitor Diamond Canvas, CI Quadrant, and Comparison Matrix. Love that Indra Kusuma published this combo framework in the Miroverse 🔥🔥🔥