Five new games, including Ubisoft's Rabbids: Legends of the Multiverse, are coming soon to Apple Arcade this June. Pre-order: apple.co/5NewGames

It’s time to make a splash! 🌊🧜‍♀️💞 Under the Sea Celebration starts now with mesmerizing mermaid-themed outfits and furniture. Play #HelloKittyIslandAdventure now on Apple Arcade: apple.co/HKIA

Congratulations to all of the Apple Design Award winners! It’s so great to see the apps and games these developers created and we can’t wait to see what they’ll dream up next!

Grab your besties; it's time to PARTY! 🎉 Celebrate International Day of Friendship and the first anniversary of #HelloKittyIslandAdventure with the Friendship Festival, starting today. Play today on Apple Arcade:

🎉 Celebrate International Friendship Day on July 30th with Apple Arcade, @Sanrio, and Sunblink! Join the fun and try out the new Hello Kitty Island Adventure Snapchat Lens by clicking the link from your mobile device below. 🕹️: apple.co/HelloKittySnap

Next month, Retro Bowl turns Pro. "NFL Retro Bowl '25" is coming exclusively to Apple Arcade, with superstars on every team and hundreds of real NFL & NFLPA players to choose from. apple.co/3LNt0IO

Balatro mobile is coming to Apple Arcade on Sept 26! Pre-register now: tinyurl.com/balatroarcade

We're super excited because today is the day that Retro Bowl turns Pro. "NFL Retro Bowl '25" is available right now exclusively to Apple Arcade, with superstars on every team and hundreds of real NFL & NFLPA players to choose from. apple.co/nfl-retro-bowl

🏈Just in time for the 2024 NFL Kickoff, return to the gridiron with NFL Retro Bowl '25 by New Star Games, available only on Apple Arcade. Create a dynasty, choose your favorite official NFL teams, and manage NFLPA players both on and off the field. 🕹️: apple.co/NFLRetroBowl

Coming Soon to Apple Arcade: #NBA2K25ArcadeEdition Be the next GOAT... Get ready to hoop it up, dominate quests, and build your legacy. Run the Neighborhood: apple.co/Arcade2K25

Eight games join Apple Arcade, including Balatro+ and NBA 2K25 Arcade Edition. 👀 Take a look: apple.co/NewToArcade

#NBA2K25 Arcade Edition coming soon to Apple Arcade 👀 Pre-register now 📲 2kgam.es/3XhIZnC

Welcome to the group, Usahana! She's waiting for you in the all-new City Town starting Sept. 18th in #HelloKittyIslandAdventure, ready to make friends and show everyone around. Show some love for our colorful new friend! 🌸

Welcome to City Town! Explore this all-new region with new challenges, critters, food and more to discover. It's also home to a colorful new friend, Usahana! 🌈🌼⁠ Play #HelloKittyIslandAdventure on Apple Arcade: apple.co/HKIA

🏀 Run the Neighborhood in NBA 2K25 Arcade Edition. Be the next GOAT. Start a legendary career with signature perfomances, hoop it up in street ball, dribble through Seasons, and build your legacy. Play now: apple.co/Arcade2K25

Skate City: New York is here! Shred iconic spots, unleash epic tricks, and own the streets of NYC! Download it now only on Apple Arcade: apple.co/skate-city-ny

Apple Arcade launches into 2025 with 10 new games, including @SkateCityGame: New York and PGA TOUR Pro Golf. 🕹️: apple.co/WhatsNewArcade…

We’ve joined forces with the legends at #MythicQuest to drop a limited-edition run of skate decks! 🛹🔥 Complete the weekly challenge to unlock yours before they vanish. Then catch the latest season of Mythic Quest on Apple TV ! Download it now: apple.co/3CZdU28

Draw a festive holiday scene with Sneaky Sasquatch at a Today at Apple session! ✏️❄️ Families, head to your local Apple Store for a fun drawing adventure and bring the world of Sneaky Sasquatch to life on iPad. RSVP for time and date: apple.co/sneaky-sasquat…

⋰ Apple Arcade の「Sneaky Sasquatch」が #TodayAtApple に登場！ ⋱ 家族みんなで、iPadを使った楽しいお絵描きの冒険に出かけませんか？ Apple Storeでは、大人も子供も楽しめる、この季節だけの特別なセッションを開催中です✏️❄️ ご予約はこちらから👇 ▶️apple.com/jp/today/event…