Let’s hope this Workday ad ends the trend of calling corporate types “rock stars.” Please. #SuperBowl

Health care brands were few and far between this #SuperBowl which saw just Dexcom and Astellas air spots. Does this “premature electrification” spoof pharma ad for Ram count as wellness?

Booking.com is one of the sole travel brands making a #SuperBowl appearance amid an expected slowdown in leisure trips. Last year, travel was a much bigger category.

Did Melissa McCarthy borrow the E-Trade Baby’s lumberjack outfit from last year’s #SuperBowl?

This is a second consecutive #SuperBowl spot for Astellas, which aired an ad about menopause last year. This year’s ad highlights its new prescription treatment for hot flashes.

Even aliens need a place to live. Apartments.com was last in the #SuperBowl in 2016 and its reappearance this year is part of a larger buy from parent company CoStar.

Temu announced its #SuperBowl plans in a lawsuit against chief rival Shein late last year. That’s one way to say you’re advertising in the game.

Michael Cera for CeraVe is a callback to one of my favorite #SuperBowl spots when Michael Bublé promoted Pepsi’s Bubly “for no other reason than the word Bubly looks like Bublé” back in 2019.

After teasing out Arnold as Agent State Farm for the last few weeks, State Farm has finally given us a twist ending and it memorably includes being upstaged by his “Twins” co-star Danny DeVito. This is State Farm’s first #SuperBowl spot since 2021.

This is the third consecutive #SuperBowl buy for Booking.com. This year’s Tina Fey-focused spot more than doubles the celebrity count of last year’s ad.

This is the first of three #SuperBowl spots for Homes.com as it relaunches its brand. What do you think of its choice of celeb spokespeople?

My 12-year-old on Tina Fey in the #SuperBowl ad for Booking.com: Look it's that lady from Mean Girls!

After last year’s #SuperBowl debut, Temu’s awareness skyrocketed and it became the most downloaded app in the U.S within weeks, with daily users surging 79% to 10.5 million from Dec. to late Feb.

A new agency-72andSunny-worked with E-Trade for #SuperBowl this year but it brought back the same baby, this time with a pickleball racquet.

Outdoors retailer Bass Pro Shops is becoming a #SuperBowl regular. The brand had spots in 2021 and 2023 and now this year.

This is a first #SuperBowl buy for Etsy. The brand decided to air right before the #HalftimeShow to attract “the broadest audience possible,” the company told @AdAge.

This is the first corporate brand #SuperBowl spot for Pfizer, which ran an Advil ad back in 2016.

By focusing on oncology in its #SuperBowl ad, Pfizer positions its 175-year-history for the future as it prepares to dedicate 40% of its R&D to cancer treatment. Read more: adage.com/article/specia…

Temu again?! The #SuperBowl spot from Temu, which ran three times, was created in-house this year.

Expect to see more massive media buys from Homes.com after #SuperBowl as this is only the beginning of its campaign. Read more: adage.com/article/specia…