Keith Burnet, CEO Global Markets for fitness giant Les Mills, decided to row the Atlantic Ocean as part of team For A Fitter Planet to inspire his two boys to be brave, dream big, and to understand that anything is possible with the right passion, positive attitude and determination.

This man is a genuine legend. We can say nothing more. We are hugely honoured to be the company that gets to tell his story to the world. Stay strong mate.

We cannot stop staring at this artwork. It's got so many little nods to ocean rowing. The flying fish, the @crokeroars the marlin,, and most importantly Shark Bait with the rower every step of the way! This INCREDIBLE art was do for us by the amazing @armstrangers on insta!

When Dave "Dinger" Bell decided to row the wrong way across the Atlantic during hurricane season - he realised that this was a story worth telling. 📖 He gave this very kind endorsement for the work done on telling his amazing story! 🗣 Thanks mate! 🙏

We're very proud to announce that we are working with the superheroes that are David Murray and Guy Rigby! Together this daring duo make up the pairs team The Entrepreneur Ship 2021, and they plan to row across the Atlantic ocean, in the Atlantic Campaigns @Talisker Whisky Atlantic Challenge!!

What. A. Crew! Force Atlantic are rowing the Atlantic in just over 3 weeks time. It's going to be emotional, it's going to be exciting, it's going to be incredible! 😍🤩

If you need a weather router for your ocean adventure, Simon Rowell quite literally wrote the book on it! An incredible weather router, and a thoroughly nice human to boot! Now, time to learn the difference between my millibars and my hectopascals! 🤓 rowellyachtingservices.com

😍😍😍

We finally put down the 'digital quill' from our last team in the #Talisker race for the year this morning. The next campaign we are supporting with starts THIS FRIDAY! • If the weather forecast doesn't change, then Tori Evans of @SeaChangeSport is going to launch!

Big waves expected tonight and tomorrow 🌊🌊🌊🚣‍♀️🌊🌊🌊 The current wave high 🔗 windy.com/-Waves-waves?w… Stay safe @SeaChangeSport 🗺️ by Windy.com

Fantastic feedback from a great man! Scott Pollock, along with all the team at Force Atlantic was a pleasure to work with, helping to pave the way for future British Soldiers to do the same! 😍

Very lucky to work with brilliant people. Amazing web designer Remarkable Pixel and record breaking ocean rowers Force Atlantic 🥰

4. Never Such Innocence are running art & poetry workshops in Schools in Helensburgh from 17–20 Jan. Workshops will be focused on HMS Oardacious transatlantic race hmsoardacious.com and all work will be displayed in the Drumfork Community Centre @NeverSuch

2023 is a big year for us - SBS creator Barry Hayes quit his day job on the final day of 2022, so it has done from being a very passionate side project, to his whole working focus. If you're planning on taking on an adventure that makes people think you are crazy. Get in touch!

Holy smokes, incredible testimonial from Concept2 - full testimonial on all of our social media channels that allow more than 280 characters. LOVE these guys ❤️❤️

We've been working with @theatlanticgrappler on Insta. Commando vet, former British spy, BJJ Black Belt, Motivational Speaker ..and in 2 days time, Ocean Rower! It's been incredible working with Mike, his life story is absolutely wild and he's planning to write a book about it!

Super kind words from the fastest mixed trio team in the world Atlantic Nomads 🙌 We're now booked up for Atlantic 23/24 now, but still taking bookings for all other ocean seasons, plus jungle/desert/polar adventures. Get in touch! 📨

Did anyone read the Willard Price 'Adventure Series' as a child? These books completely got me excited about adventure and I wonder if I would have ever got involved with this world if it weren't for these books! Turns out, a well told story can be life changing! ♥️

Phew - all of the rowers I was working with this season have landed safely, and succesfully completed their various Atlantic crossings. 🙌 • Five boats, ranging from a solo, a pair, two fours, and one guy on a crew of twelve! 🤯 • Image by @acampaigns 📸