This right here. 👏👏👏

Good interview with our CEO and Founder Shailin Dhar martechseries.com/mts-insights/i… CC: Method Media Intelligence

🤭🤐

Sometimes I think about this guy starting a project in 1996

An important discussion for all people in digital advertising. Would love to hear peoples thoughts and opinions. It’s complicated! No right or wrong views really.

Please submit your answers here. I'm very interested to see people's feedback

Yea…shoshana wodinsky (she/her) you are right…but this could change.

#ctv #ana #anafm massive opportunity but filled with complexity and IVT

At #ANAAFM? Don’t miss MMI’s Marc Goldberg and PwC’s Ravi Patel’s session “Ad-Effectiveness and Efficiencies in a Cookie-less Market” at 10:55am PT. Learn how 100% measurement w/ existing & reliable transactional data can maintain proper ad effectiveness & delivery efficiency.

👇🏽 this, right here

“Prebid protection gives buyers a false sense of security from invalid traffic.” Great read on the limits of prebid and its impact on #brandsafety by MMI’s Marc Goldberg in AiThority.com aithority.com/technology/mar…

As our our team works remotely, we created #MMIOfficeHours to create an opportunity for discussions and Q+A around topics in programmatic and ad tech. With our new report launching soon, we decided to make CTV/OTT the topic of our first episode. youtube.com/watch?v=-g9r47…

Rather than publicize "who" is doing it, we wanted to inform the market on "how" it's done, so that all buyers can take steps to protect their budget integrity. #MethodMIReport

As you’ll see in our latest CTV/OTT research report, the bar for regulating video bid requests is set so low, the CTV equivalent of a painted pebble would pass inspection. methodmi.com/rapidfire

What is 100% #admeasurement, and its advantages over sampling? As a buyer, what kinds of questions about measurement should you be asking your ad verification vendor? Find out in our latest episode of #MMIOfficeHours: youtu.be/PiNfLTim0Wg #adtech

🚨Free event🚨 MMI’s Global Head of Insights and Analytics Cameron Thorn joins a panel on trust and transparency for IAB Australia’s MeasureUp this Thursday, 9 AM AEDT. Catch his presentation on supply path optimization and register at iabaustralia.com.au/event/measureu…

Check it out 👇🏽. Bots impact consumers as well as businesses.

“Welcome to the life of an analyst.” For Ep 6 of #MMIOfficeHours, our Director of Analytics Stella Rigopoulou joins MMI’s Global Head of Insights + Analytics Cameron Thorn, and Director of Operations Stefanie Kleinsmith for a conversation on log level data youtu.be/fee9FGI_I7w

Really bummed to see SSPs signing up brand new MFA publishers in the new year. Just say no to this inventory.

🫣🤖🤡👻