The #UnsilenceTheCrowd campaign continues to captivate hearts and minds around the world.

Thank you @amandadcnn for putting the fans at the center of this beautiful story on CNN.

Stay tuned for more on this game changing campaign.

#unsilencethecrowd #sela

'What a game, what a day, what a shirt'.

The reaction of Newcastle United FC deaf fans and mascots who experienced the atmosphere at a game like never before.

RNID

#Unsilencethecrowd #nufc
#SpectacularEveryday

Very proud of our “Unsilence the Crowd” campaign with Newcastle United FC and RNID.

Head to sela.sa/NUFC for more information

‘It’s the best day of my life’

Watch as young deaf Newcastle United FC fans react to being invited by Dan Burn and Kieran Trippier to be #NUFC mascots for the game against Tottenham Hotspur.

For this match, Sela is donating its front-of-shirt sponsorship to RNID, the national charity supporting the

Sela and Newcastle United FC have created a first in football, delivering a spectacular experience for deaf fans, helping them to feel the atmosphere of a live football match.
The 'Unsilence The Crowd” campaign follows the journey of lifelong Newcastle United fans, Ryan and David, as they feel

نهنئكم بحلول #عيد_الفطر المبارك، وكل عام وأنتم بخير. 🖤

Wishing you a happy  #Eid !

Travelling to Chelsea on the Sela Howay Bus!

Sela took Newcastle United FC supporters on an away day to Stamford Bridge to watch United take on Chelsea earlier this month.

Keep an eye out for future trips on the Sela Howay Bus 👀🔜

#SpectacularEveryday

Passionate Newcastle United FC fans won the chance to explore the beauty of Saudi Arabia, courtesy of Sela.   
See the winners’ journey as they explore the spectacular city of Riyadh 🇸🇦  
Watch out for club legend Rob Lee

@blvdworldsa @blvdruhcity @viariyadh  #SpectacularDestinations

راية شامخة، لا تنكّس 💚🇸🇦

#يوم_العلم

رمضان مبارك وكل عام وأنتم بخير 🌙

Wishing you a blessed Ramadan 🌙

We're thrilled to announce that our “We're Back” activation has won the Best Experiential Campaign Award at the Digiday Awards Europe. A big thank you to everyone involved!

#Sela #NUFC #SpectacularEveryday

Sela is proud to organize the first Laliga FC Futures tournament in Saudi Arabia with 12 teams for under 14 years.

This tournament proves to be the ideal showcase of the world's most promising young footballers.

تسعد صلة بتنظيم أول استضافة لبطولة لاليغا الدولية للناشئين في

على مدار ثلاثة قرون، وجيل بعد جيل، نتوارث الأصالة والجود.

#يوم_التأسيس
#يوم_بدينا

We are proud to announce that our recent campaign “We’re Back!” celebrating the return of Newcastle United FC to the UEFA Champions League has been shortlisted as a finalist in three major awards shows, 'Sport Industry Awards” and “The Digiday Awards Europe” under the category of Experiential

Coming soon! 🔜

See you tomorrow to explore our spectacular opportunities with the private sector.

We look forward to seeing you there!

نراكم غداً لاكتشاف فرص تعاون مذهلة مع القطاع الخاص

نحن في انتظاركم!

#PIF_PrivateSectorForum
#منتدى_صندوق_الاستثمارات_العامة_والقطاع_الخاص

Sela and @ncmksa have signed an MoU with the aim of strengthening collaboration between the two entities in various shared areas relating to meteorology.

صلة والمركز الوطني للأرصاد يوقعان مذكرة تفاهم بهدف تعزيز التعاون بين الجانبين في عدد من المجالات المشتركة المعنية بالأرصاد