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One of the most interesting shifts in search in the last decade is the transition from fully-debuggable ranking algorithms to non-interpretable deep learning:

Don't forget: if you're thinking about AI-powered search right now, you're basically talking about Google.

It's common knowledge that title tag keywords impact CTR & rankings, but what about CAPS? 🤔 Time for an #SPQuiz! One of our customers (travel industry) tested ALL CAPS titles on their listing pages, betting that bigger titles would increase CTR. What was the result?

In this case study we're exploring how capitalising title tags impacts organic traffic. 80% of our followers thought this change would have an inconclusive or negative impact. Read the case study below to see if they were right! hubs.la/Q037_LNX0

It's time for an #SPQuiz! Can displaying prices front and center in SERPs increase click-through rates?

Where should you add prices on your page to boost organic traffic? We've got a roundup of case studies on prices in title tags, H1s, product schema, and more. searchpilot.com/resources/case…

In this week’s #SPQuiz, we’re testing whether adding a health service page's location at the start of its title tag has an impact on click-through rate from search results. Do users prefer seeing the location first? What do you think the impact was on CTR?

This week's case study is looking at what happened when we moved the location of a healthcare customers clinic pages to the start of the title tags. Did it improve click-through rates? Read the case study below to find out! searchpilot.com/resources/case…

🛍️ 🛒 Announcing the Retail SEO Testing Pack — Backed by real data. We’ve compiled 20 real-world SEO experiments run by top ecommerce brands — and 15 of them are proven winners. Get the pack now: hubs.la/Q03fW7Fm0

#SPQuiz time! We enhanced the nutritional information pages for an ecommerce customer to see if the traffic gains would justify the cost of maintaining these pages. What was the impact on organic traffic?

This week's case study is looking at what happened when we enriched an ecommerce customers nutritional information pages. What do you think the impact was on organic traffic? Read the case study below to find out! hubs.la/Q03hcTRV0

#SPQuiz time! We added three-letter airport codes to the title tags and H1s on flight detail pages for a travel customer. What was the impact on organic traffic?

This week's case study is seeing at what happened when a travel industry customer added destination city and IATA airport codes to their flight details pages title and H1s and the impact it had on organic traffic. Read the case study below to find out! hubs.la/Q03jW_5s0

A healthcare customer noticed that Google was misclassifying their location pages as listings. They believed it was due to their Google Map component showing both their business and nearby addresses. What was the impact on organic traffic when we removed the map?

This week’s case study looks at how removing a customer’s Google Map component impacted organic traffic and local SEO after Google misclassified the location pages for their business addresses as listing pages. hubs.la/Q03lSpyJ0

Is ChatGPT about to become the next ad platform? 💰 Here’s a short clip from our upcoming session on the 28th of May with Rand Fishkin (follow @randderuiter on Threads) and Will Critchlow, where they unpack what happens after LLMs start running ads — and what it means for SEO. Sign up here: hubs.la/Q03nW-w30

In this week's case study roundup, we explore the SEO tests SearchPilot has run on meta descriptions - from adding emojis to letting Google take full control. hubs.la/Q03p04T-0

A travel customer noticed their listing pages lacked H1 tags. The top heading was an H2, and they wondered if that might hurt SEO, making page structure harder for Google to understand. We tested changing the first H2 to an H1 across the listings. How did this impact traffic?

This week’s case study looks at a travel site that realized their listing pages weren’t using H1 tags. The top heading was an H2, so we ran a test where we swapped the first H2 for an H1. Read the case study to find out the impact! hubs.la/Q03r4L160

Let's use computers for the things computers are good at: